Digital Agencies
“We aim to continue being a reliable partner in innovation”: Tagglabs’ Hariom Seth
Mumbai: AI just isn’t reshaping marketing; it’s sculpting a whole new era of content creation. Leading this charge is Hariom Seth, the visionary founder of Tagglabs. With an innovative blend of data-driven marketing and AI-driven products, Seth revolutionises the creative landscape. His pioneering approach not only redefines industry standards but also envisions a future where AI seamlessly integrates with creative processes, unlocking unparalleled potential for personalised storytelling.
Indiantelevision.com in conversation with Tagglabs founder Hariom Seth discussed their USP, on incorporating AI into their solutions, and more…
Edited Excerpts:
On Tagglabs revolutionising experiential marketing since its inception in 2011
Founded in 2011, we are a pioneering tech-based marketing agency revolutionizing the field of experiential marketing. Our track record includes 5000 plus activations across India and beyond. Our expertise spans domains like virtual production, content creation, information technology, VR, XR, IoT, RFID, and AI.
On Tagglabs setting itself apart from other tech-based marketing agencies, and the unique value it offers to its clients
We distinguish ourselves as a trendsetter and a reliable innovation partner. We have executed Virtual Reality events as early as 2012, demonstrating our unwavering commitment to pushing boundaries. Also, we were one of the first marketing agencies to incorporate AI into our solutions. Demonstrated by groundbreaking campaigns like the AI-generated “India India” music video for boAt during the ICC Men’s Cricket World Cup and the personalised “A Billion Films for A Billion Fans” campaign by Royal Stag. Our journey is fueled by creativity, technology, and a passion for enhancing user experiences.
On Tagglabs approaching design thinking to stay ahead of the curve in the ever-evolving technology landscape
We embrace design thinking, a non-linear, iterative process that enables us to understand users, challenge assumptions, redefine problems, and create innovative solutions. By staying attuned to the latest trends and technologies, we ensure constant growth and skill enhancement. Our holistic design thinking process sets trends in technology, digital products, and martech.
On incorporating AI into your solutions
Our team at Tagglabs has a hallmark of pushing boundaries. We focus on creating seamless immersive experiences that captivate everyone involved, from organizers to attendees. Additionally, we incorporate AI into our solutions, as demonstrated by groundbreaking campaigns like the AI-generated “India India” music video for the ICC Men’s Cricket World Cup and the personalized “A Billion Films for A Billion Fans” campaign by Royal Stag. Our journey is fueled by creativity, technology, and a passion for enhancing user experiences.
On some of the key clients and successful activations, Tagglabs has undertaken
Over the past decade, we have successfully delivered 5000-plus activations across India and internationally. We’ve collaborated with notable clients such as Amazon, boAt, Honda, HP, Royal Stag, Nasscom, and Samsung.
On Tagglabs’ goals and aspirations for the future, both in terms of business expansion and technological innovation
We aim to continue being a reliable partner in innovation. Our main goal is to become a global leader in technological innovation. We plan on opening offices pan India and abroad. Our commitment to seamless immersive experiences and cutting-edge solutions will likely drive our future endeavors.
BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part of the job – something teams worked around rather than getting it solved.
But as we head into 2026, that tolerance is wearing thin.
Creative work today moves faster, scales wider, and involves more stakeholders than before. Teams are producing more content across more formats, often with distributed collaborators and tighter timelines. In this environment, guesswork is no longer a harmless inconvenience. It’s a cost – to time, to budgets, and to creative mindspace.
The real problem isn’t feedback, it’s how it’s given
Most creative professionals you see today will tell you they’re not against feedback. In fact, they rely on it. Good feedback sharpens ideas, strengthens execution, and pushes work forward. The problem is ‘unclear’ feedback. When someone says “this doesn’t feel right” without context, they aren’t just revising – they’re basically decoding. They’re guessing what the problem might be, trying different directions, and burning time in the process. Multiply that by a few stakeholders and a few rounds, and suddenly days disappear.
In 2026, when teams are expected to deliver faster without compromising quality, interpretation is a luxury most can’t afford.
Scale has changed rverything
Creative projects used to be smaller and simpler. A designer, a manager, maybe one client contact. Feedback loops were short, even if they weren’t perfect.
Today, the same project might involve internal marketing teams, agencies, freelancers, brand reviewers, and regional teams. Everyone has a say. Everyone leaves comments. And often, those comments don’t agree. More people reviewing work means alignment matters more than ever. Clear feedback isn’t just about being nice to creative teams, it’s about keeping projects moving when complexity increases.
Guesswork quietly wears teams down
One of the less talked-about impacts of unclear feedback is what it does to people.
When feedback is vague or contradictory, creatives second-guess their decisions. They hesitate. They overwork. They keep extra time buffers “just in case.” Over time, confidence drops. Ownership fades. Work becomes safer, not stronger. Creative energy gets spent on managing uncertainty instead of pushing ideas forward. And in an industry already grappling with burnout, unclear feedback adds unnecessary mental load.
Actionable feedback is a shared skill
Clear feedback doesn’t mean controlling creative decisions or dictating every detail. It means being specific enough that someone knows what to do next.
Actionable feedback answers three basic questions:
What exactly needs attention?
Why does it matter?
What outcome are we aiming for?
This applies whether you’re reviewing a video frame, a design layout, or a copy draft. The clearer the feedback, the fewer follow-ups it creates. In 2026, teams that treat feedback as a skill and not an afterthought, will move faster with less friction.
Tools shape behaviour (whether we admit it or not)
The way feedback is delivered is often dictated by the tools teams use. Comments buried in long email threads, messages split across chat apps, or notes detached from the actual work all contribute to confusion.
When feedback lives outside the work, context often gets lost. When it’s disconnected from versions and timelines, decisions get questioned. When it’s scattered, accountability disappears. More teams are starting to realise that feedback problems aren’t just communication issues, they’re workflow issues. How work moves between people matters just as much as the work itself.
From Opinions To Alignment
One of the biggest shifts happening in creative teams is a move away from purely opinion-driven feedback. Instead of “I like this” or “I don’t,” teams are asking better questions:
● Does this meet the brief?
● Does this solve the problem?
● Does this align with the goal?
This change reduces unnecessary back-and-forth and helps feedback feel less personal and more productive. It also makes decisions easier to explain and defend. As creative work becomes more strategic, feedback has to support that shift.
2026 Is About Fewer Loops, Not Faster Loops
There’s a misconception that speed means moving through feedback cycles faster. In reality, the most creative teams aren’t just accelerating loops, they’re reducing them. Clear, actionable feedback upfront leads to fewer revisions later. Clear approval stages prevent last-minute surprises. Clear decisions stop work from circling endlessly.
In 2026, efficiency won’t come from working harder or longer. It will come from designing workflows that respect creative time and attention.
Ending guesswork is a mindset change
Ultimately, ending creative guesswork isn’t just about better tools or processes. It’s about mindset. It’s about recognising that clarity is an act of respect – for the work, for the people doing it, for the time invested and for the mindspace used. It’s about moving from “figure it out” to “here’s what we’re aiming for.”
Creative teams that embrace this shift will find themselves not only delivering faster, but also enjoying the process more. And in an industry built on imagination, that might be the most valuable outcome of all.
