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Wavemaker India wins the media mandate for Taco Bell
Mumbai: Wavemaker India, the most awarded agency of GroupM, has recently bagged the media mandate for Taco Bell, the American fast-food chain that offers Mexican-inspired cuisine.
The account will be handled out of Wavemaker’s Delhi office. Wavemaker India will be responsible for developing and executing innovative media strategies across various online and offline channels. The partnership will focus on bolstering Taco Bell’s brand visibility, and establishing the brand as a leading player in the rapidly growing Indian fast-food landscape.
Speaking about the partnership, Taco Bell chief marketing officer Kunal Malhotra said, “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience – with Taco Bell Food as well as our communication.”
Taco Bell in partnership with Wavemaker, recently launched its latest large-scale campaign ‘Loaded with more’, showcasing the brand’s commitment to delivering crave-worthy, Mexican-inspired cuisine. Orchestrated by Wavemaker and brought to life by the creative powerhouses Media.Monks and Creativeland Productions, the campaign encourages consumers to explore new offerings like the loaded with more crispy Chalupa Taco or the seven-layer Burrito.
The revamped Taco Bell menu promises an enhanced dining experience with more taste, flavors, fillings, portion sizes, and variety, all while offering exceptional value to customers.
Commenting on this partnership, Wavemaker CEO – South Asia, Ajay Gupte, “We are excited to welcome a dynamic brand like Taco Bell to our family. We are thrilled to explore new opportunities and build innovative strategies that resonate with Taco Bell’s unique vision. By fusing our expertise with their bold spirit, we’re confident of creating something truly exceptional.”
Wavemaker India chief client officer and office head for West, North & East, Shekhar Banerjee stated, “Taco Bell isn’t just about food; it’s about creating memorable, engaging experiences. Winning this mandate is a call to unleash unparalleled creativity and collaboration that Wavemaker is known for. Our debut large-scale campaign, ‘Loaded with More,’ exemplifies this vision. Our media strategy for this dynamic brand was focused on maximizing mental availability in a highly cluttered category and sparking conversation and ‘wow’ factor that truly resonates with consumers. We will continue to harness diverse channels, our exclusive partnerships and platforms for Taco Bell.”
Taco Bell is a global leader in Mexican-inspired cuisine. Started in 1962, the brand has over 7000 restaurants across multiple countries globally. In India, Taco Bell has a strong presence of 130 plus restaurants across 30 plus cities.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
