MAM
Wavemaker India bolsters its North leadership team
Mumbai: Wavemaker India, GroupM’s most awarded agency, has announced key appointments to further strengthen its North leadership team. The agency has appointed Jasmine Sachdeva as managing partner and Dipika Bhasin as head for Team Reckitt.
The move is aimed at strengthening the agency’s position in the region and enhancing its capabilities to deliver impactful solutions to clients.
Sachdeva, a highly experienced media professional with over two decades of industry expertise joins back at GroupM after a short stint with Publicis Media. She is a skilled strategist with expertise in crafting integrated media strategies, audience planning, and designing ROI-focused campaigns. She has a remarkable track record of spearheading award-winning campaigns for brands such as Nestle, Haleon, MamaEarth, Hero Moto Corp, Google, and Airtel.
Bhasin, a media and marketing expert, has played pivotal roles across agencies including Dentsu, Omnicom Media Group and Carat. With over two decades of experience, she has successfully led media practices for renowned brands such as Apple, LG, Vivo, Royal Enfield, HP, Perfetti Van Melle, Maruti, Snapdeal, Nissan and many more.
Wavemaker CEO – South Asia Ajay Gupte said, “Wavemaker India is currently on a strong growth trajectory. Our goal is to drive positive provocation within the industry and continue to expand our reach across the landscape. I am delighted to welcome two highly experienced leaders to take on critical roles within the organization and drive further growth. Their unwavering focus on clients and people development is truly commendable.”
Commenting on the appointment, Wavemaker India chief client officer & office head – West, North & East Shekhar Banerjee said, “I am excited to welcome Jasmine and Dipika to the Wavemaker family. Their impressive industry experience and diverse skill sets make them a valuable addition to our organization. We are confident that their expertise will contribute significantly to our ongoing efforts to drive innovation, excellence, and transformation for our clients. We look forward to achieving great success together”.
In their new roles, both Sachdeva and Bhasin will be reporting to Banerjee.
MAM
Generali Central Insurance launches ‘Happy Women’s Pay’ campaign
Insurer reframes Women’s Day around equal pay with real employees in focus.
MUMBAI: Generali Central Insurance just swapped bouquets for balance sheets because this Women’s Day, the real gift is a paycheck that doesn’t discriminate. Generali Central Insurance, the joint venture between global insurer Generali and Central Bank of India, has launched a bold new campaign titled ‘Happy Women’s Pay’ ahead of International Women’s Day. The initiative shifts the conversation from symbolic appreciation to systemic accountability, placing equal pay at the centre of the celebration.
The campaign film features eighteen real women employees of the organisation, using evocative slam poetry to contrast traditional Women’s Day gestures flowers, cupcakes, corporate greetings with a deeper call for equal treatment that lasts all year. It underscores that true recognition means fair pay and opportunity every day, not just on 8 March.
Generali Central Insurance chief marketing for customer & impact officer Ruchika Malhan Varma said, “For us, International Women’s Day is not about symbolic gestures but about driving change that lasts all year. With Happy Women’s Pay, we shift the focus from appreciation to accountability, placing equal pay at the heart of true celebration.”
Mullen Lintas (the agency behind the film) chief creative officer Ram Cobain added, “Words have power, and sometimes a single word-swap is all it takes to invert a day. We used slam poetry juxtaposed on real women from Generali Central Insurance to bring it alive. It’s raw and real just like a campaign on real change ought to be.”
The campaign aligns with Generali Central Insurance’s broader vision of building fair, future-focused and accountable institutions. By leading with its own workplace practices and featuring actual employees, the brand demonstrates that meaningful gender equality starts internally before it can influence society.
In a year when Women’s Day cards are plentiful but pay parity remains elusive, Generali Central Insurance isn’t just joining the conversation, it’s rewriting the greeting to say: equality isn’t a once-a-year wish, it’s a 365-day wage.
