MAM
WAT’s Your Big Idea 2.0 receives over 240 entries this year
MUMBAI: WATConsult, India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network, has received a phenomenal response to their second season of WAT’s Your Big Idea (WYBI). With participation from over 30 educational institutes, WYBI 2.0 has received a total of 240 entries with more than 390students contributing. Out of these, 27 teams have been shortlisted for the second round, and only 12 teams will be selected for the finale round which will take place in Mumbai this week.
Every brand associated,shared their background and company history along with the objective, target audience, target market, challenges faced and the requirement from each team in terms of a campaign.ITC’s Savlon’s brief was to increase usage of hand-wash inhouseholds and to increase adoption in usage while HE Face Wash looked for an integrated marketing idea for their newly launched product, waterless face wash.
Naturolax’s marketing objective was to establish a new brand positioning, thereby driving new trials and increasing market share. JACK & JONEScore objective was to establish them in the men’s comfort zone brand and gain branding visibility along with garnering actual footfalls and sales.Madame Tussauds looked forideas which helped in increasing repeated walk-ins and ideas on new possible opportunitiesto drive revenues. Swarovski wanted ideas which helped increase sales and create a brand visibility in their TG.
WATConsult founder and CEO Rajiv Dingra says, “We have received a terrific response this year. The entries are nearly double of last year and the quality of work is incredible. We are all set and excited to see the final presentation, wherein the students will get mentored by the team of WATConsult, improvise their ideas and present it to the jury. We look forward to an exciting day ahead this week.”
WYBI is one of its kind digital ideation competition for colleges across the country which provides a unique platform and massive opportunities to the next generation in the field of digital advertising and marketing. It is a college contact program, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.
Launched last year, the first edition saw more than 150+ registrations, 120 entries, 250 students participating and 28 teams. This year besides the cash prize of 1 lakh, endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.
Hyperlink : www.watsyourbigidea.com
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
