MAM
WATConsult wins Godrej’s Nature Basket’s digital and social mandate
MUMBAI: Social media strategy consulting agency WATConsult has won the social and digital duties of Godrej Group‘s gourmet retail venture Godrej‘s Nature Basket. Work on the project will begin soon.
WATConsult founder and CEO Rajiv Dingra said, “I am delighted with the win of the new account. Since our inception in 2007, it has been the constant endeavour of WATConsult to create path breaking creative campaigns that not only make an impact digitally but leave a mark across media. Godrej‘s Nature Basket is a leader in its respective industry and by providing excellent quality innovation through strategy, technology and quality of management; we hope that we deliver exceptional performance.”
Godrej Nature‘s Basket managing director Mohit Khattar said, “Social media plays a pivotal role in building strong consumer engagement for Godrej Nature‘s Basket. Understanding the importance of this platform, it was integral for us to get on board an agency that can help us drive our vision towards being a preferred world food destination. We look forward to a long and sustained association with WAT Consult.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
