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WATConsult wins creative & digital mandate for Riso oil
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India has bagged the creative and digital media duties of leading rice bran oil, Riso from Kamani Foods.
The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties.
WATConsult will closely work with Riso to create differentiation in a commoditised category where most players adopt the conventional marketing route while a few tend to brandish fear. It joins Riso in its bid to enable correct information to the consumers about the category and products to help consumers make a decision for their well-being.
WATConsult founder and CEO Rajiv Dingra says, “We are very happy to welcome Riso in our roster of clients and are looking forward to extend our creativity in line with the brand philosophy. The market that RISO caters to is one of the growing and challenging ones hence it will be encouraging to produce work in the coming future.”
Kamani Foods CEO Vinay Chawla adds, “This lends perfect synergies to Riso, our physically refined 100 per cent rice bran oil brand which has been known for its bold & unconventional brand building approach.”
Headquartered in Mumbai with branches in Delhi and Bangalore, WATConsult has handled digital and social media mandates for more 200 clients including Nikon, Godrej, Himalaya, Tata Motors, ITC, SBI Life Insurance, Merck, Piramal, Jockey and others.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
