Ad Campaigns
WATConsult, Bajaj Allianz General Insurance launch new campaign #Unplanned
MUMBAI: WATConsult, the Digital and Social Media agency from Dentsu Aegis Network India, has launched a new campaign titled ‘#Unplanned’ for Bajaj Allianz Travel Insurance, highlighting the importance of factoring in ‘unplanned’ occurrences that could take place during vacations. #Unplanned intends to inform and educate travelers about the importance of or Travel Insurance – an aspect of travel that is often ignored by travelers.
WATConsult founder, and CEO Rajiv Dingra, said, “What If you lose your baggage, personal possessions, or cash while traveling? With the same in mind, we conceptualized #Unplanned campaign for Bajaj Allianz Travel Insurance which highlights the smallest of ‘What Ifs’ of travel. Simple yet insightful, the campaign highlights the importance of taking Travel Insurance with a little pinch of humor”
Bajaj Allianz General Insurance chief marketing office, Chandramohan Mehra, said, “The significance of adequately planning for a trip always exists in the back of the mind of any traveler. However, most people forget that without insurance, their planning is not complete. #Unplanned digital initiative drives across the message that lack of planning leads to chaos and unpleasant experiences. Our aim is to get travel insurance at the top in a to-do-list when the travel is being planned. ”
The theme of #Unplanned resonated throughout the campaign and its planning. A video called #AgencyLife was uploaded on WATConsult’s Facebook page where the client servicing team is seen struggling with the daunting task of having to conceptualize and shoot a video campaign in an unrealistic deadline. The video highlighted various instances of the team struggling to set the campaign in motion within mere 48 hours.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
