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WATConsult adds UFC® to its client roster
MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the social media mandate for UFC®, the world’s premier mixed martial arts (MMA) organization. UFC®’s global roster features the best MMA athletes representing more than 65 countries around the world. The agency will service the brand from its Mumbai office.
As per the mandate, WATConsult will focus on providing a bespoke social media strategy for the brand in efforts to connect and interact with its fanbase, including localization, design, and implementation across UFC®’s official Facebook and Twitter accounts.
UFC® Asia senior VP Kevin Chang said, “There is tremendous opportunity for us to grow our fanbase, and it is important we focus on a digital strategy that complements our live broadcasts on , Sony Ten Networks. Given India’s interest and tradition in combat sports and the proliferation of social media, UFC and the sport of MMA are well-positioned to become mainstays in the country.”
WATConsult CEO Heeru Dingra said, “Sports tournaments have always garnered maximum viewership whether on traditional or digital platforms. The brand, which has a humongous international appeal and widespread fan-following, has been witnessing considerable upsurge in the Indian market as well. With millions of viewers constantly catching up on UFC events, it, indeed, is going to be an interesting journey to help expand as well as sustain the brand’s footprints amongst its avid fanbase.”
With more than 102 million followers across social media channels, UFC® is the biggest name in its arena and has been growing year-on-year. It is expanding in various parts of the world by opening new and untapped markets for itself. It has not only grown exponentially in terms of popularity amongst its audiences but has also surged in mainstream media coverage and in its total revenue.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
