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WATConsult adds HMD Global to its client roster
Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the Online Reputation Management (ORM) and Digital Listening duties for HMD Global, the home of Nokia Phones. Headquartered in Finland, Europe, the company has been focusing to scale up its digital footprint across multiple platforms and geographies.
WATConsult bagged the account following a multi-agency pitch and will now handle the brand from its Mumbai office.
As per the mandate, the agency will focus on managing end-to-end ORM for the brand along with Digital and Social Listening duties for its set products. The scope covers all consumer touchpoints including digital media, review sites and e-commerce platforms. Apart from this, the agency will also utilise Image Recognition (IR) and Audio Fingerprinting technologies to enhance the brand’s digital listening efficiencies. This will be done by tracking visual-first content on platforms like Tiktok, YouTube and Instagram, to name a few.
HMD Global CMO – India, Ruchira Jaitly said, “I am excited to have WATConsult on board on this journey. Nokia phones are one of the most trusted and revered consumer tech portfolios in India and I cannot emphasise enough the need for us to continue building this trust into every aspect of our digital marketing efforts as we grow. We hold WATConsult to our highest expectations and know they will help us to maintain and build our credentials with our consumers and fans, bringing top skills and latest tech to the table.”
WATConsult CEO Heeru Dingra added, “It is our pleasure to have partnered with HMD Global for Nokia Phones, one of the most renowned brands in the mobile segment. This boosts our ORM vertical’s brand bouquet along with our capabilities in technology as we bring in more Artificial Intelligence (AI) into the listening business. With digital and social listening emerging as essential tools for brands, we look forward to assisting them in their digital voyage with the best of our solutions and strategy.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
