Brands
Wardwizard Innovations & Mobility Ltd appoints Saif Ali Khan & Kareena Kapoor Khan as brand ambassadors
Mumbai: Wardwizard Innovations and Mobility Ltd, manufacturer of electric two-wheelers under the brand name “Joy e-bike’, has announced the onboarding of the famous Bollywood duo, Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.
This move comes in the way of escalating the brand’s visibility across the masses. Under the agreement the Bollywood duo will be seen promoting a range of products from Joy E-Bike through commercials and other branding activities.
During the period of association, the glamorous and powerful image of the couple will complement the lifestyle and lively products that Joy E-bike has to offer to its customers. Their mass appeal will add more value to the brand reputation and bring the products to life on screen.
Wardwizard Innovations Mobility Ltd chairman and MD Yatin Gupte said, “We are pleased to onboard Mr. Saif Ali Khan and Mrs. Kareena Kapoor Khan as brand ambassadors to endorse our robust, stylish and classic range of products which perfectly match their personality. Their presence will facilitate our efforts of reaching out to a wide consumer base and satisfying their evolving needs and requirements. We, at Wardwizard, are making consistent efforts to offer products that today’s style-conscious consumers want to improve their style statement. This collaboration will fuel our passion to create and provide stylish products to consumers and strengthen our bond with them.”
Wardwizard has recently launched its new retro-style electric classic, MIHOS, and will be aggressively moving towards overhauling the product portfolio in FY 2023–24. Furthermore, the company has commenced operations of its 1 GWh battery production line and has plans to expand its R&D operations and production of electronic components in its EV Ancillary Cluster.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
