MAM
Wardwizard Foods and Beverages Ltd embarks on US market expansion
Mumbai: Wardwizard Foods and Beverages Ltd is pleased to announce its upcoming foray into the US market following the acquisition of USFDA registration. This pivotal achievement marks a significant milestone in the company’s journey towards international expansion and underscores its unwavering commitment to delivering high-quality food products globally. The diversification of Wardwizard Foods and Beverages Ltd’s product offerings encompasses a wide array, including RTE (ready-to-eat) meals, frozen products, spices, sauces, condiments, and beverages.
Effective from the commencement of the new financial year 24-25 quarter one, Wardwizard Foods and Beverages Limited will commence exporting to United States. The initial phase will focus on key cities including Chicago, New Jersey and Texas, where consumers will have the chance to indulge in the rich and authentic tastes of India’s culinary offerings. Spanning from convenient RTE (Ready-To-Eat) meals to delightful frozen products, aromatic spices, savory sauces, versatile condiments, and refreshing beverages, the company’s extensive range is meticulously tailored to tantalise every taste bud.
Wardwizard Foods and Beverages Ltd chairperson and MD Sheetal Bhalerao expressed her profound excitement regarding this significant milestone, stating, “We are truly elated to embark on this exhilarating journey of exporting our products to the USA, a market renowned for its discerning taste and unwavering standards. This achievement is a clear reflection of our steadfast dedication to delivering the authentic flavors of India to consumers worldwide. The attainment of USFDA registration stands as a proud validation to our steadfast commitment to product quality and regulatory compliance. This certification not only reaffirms the exceptional quality of our products but also underscores our strict adherence to stringent food safety standards, instilling unwavering confidence among consumers and stakeholders alike.”
As part of the company’s meticulously crafted market expansion strategy, Wardwizard Foods and Beverages Limited has made strategic partnerships to ensure seamless delivery of the products to American consumers. The company’s entry into the US market represents a significant opportunity for growth and showcases dedication to meeting the evolving demands of discerning consumers worldwide.
Wardwizard Foods and Beverages Ltd takes pride in offering a range of RTE and Frozen products free from preservatives, MSG, and artificial food colors, ensuring a wholesome and authentic culinary experience for consumers. With a focus on retail distribution and private labeling, we are committed to delivering unparalleled quality and taste to the US market and beyond.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
