MAM
Wardwizard Foods achieves FSSC 22000 certification for exports
Mumbai: Wardwizard Foods and Beverages Ltd. (WWFnB) announced its successful compliance with the Food Safety System Certification 22000 (FSSC 22000), a globally recognised standard ensuring food products’ highest quality and safety.
This certification, applicable to organizations of all sizes and complexities within the food chain, signifies a significant step in aligning WWFnB’s operations with international excellence. As per the food safety management systems, the manufacturing and packing of frozen snacks (by cooking/frying and IQF Freezing) in laminates and RTE Products (by cooking, retorting) in Retort pouch, WWFnB stands complaint with Food Safety System Certification 22000 (FSSC 22000).
The FSSC 22000 certification, renowned for its global acceptance, sets the stage for WWFnB to meet and exceed international benchmarks in food safety management. This achievement showcases the company’s commitment to upholding the highest standards, reinforcing its dedication to the integrity and safety of its products.
WWFnB chairperson and managing director Sheetal Bhalerao highlighted the significance of FSSC in ensuring international quality, stating, “The FSSC 22000 certification is a testament to our ongoing commitment to providing consumers worldwide with food products that meet the most rigorous global standards. This certification serves as an assurance of the quality, safety, and compliance embedded in our operations, emphasizing our dedication to excellence on the international stage. We are sure that this shall act as a significant step in catering to our customers worldwide.”
WWFnB acknowledges the FSSC 22000 certification not as a milestone but as a strategic investment in ensuring the trust and confidence of consumers, partners, and stakeholders on a global scale. This certification positions WWFnB as a leader in adhering to the highest standards of food safety and quality throughout its international operations.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
