MAM
Waitrose is England’s cricket team sponsor
MUMBAI: UK supermarket Waitrose has signed a three-year deal with the England and Wales Cricket Board to become the new team sponsor of England Cricket from next year.
The Waitrose logo will feature on all England teams playing and training wear from the Investec Test Series against Sri Lanka in May 2014, and their tenure includes home series against India (2014) and Australia (2015), the ICC World Cup in Australia and New Zealand (2015), the ICC World Twenty20 and ICC Women‘s World T20 in India (2016), and the tour of South Africa (2016).
Waitrose has 291 branches throughout England, Wales and Scotland. It also has an online grocery service and exports to 45 countries around the world.
ECB CEO David Collier said, “We are delighted to welcome Waitrose as the new sole sponsor of our England teams. The organisation begins their relationship with the sport with one of our marquee partnerships, and as a brand with a rich history synonymous with quality, they are a perfect fit for the ECB and our values.
“They join at an incredibly exciting time for the sport in England and Wales – with a packed international schedule including Test series against the other three teams who occupy the top four spots in the ICC Test Rankings.
“The partnership will allow us to engage further with a mass, family audience which will inevitably help us achieve our aim of inspiring the nation to play, attend and follow more cricket.”
ECB commercial director John Perera said, “This partnership is especially pleasing for us as we welcome another high profile, high-street brand into our ever-expanding commercial partner family.
“I would like to take this opportunity to express our gratitude to Brit who has been an excellent and valued partner of the ECB since 2010, and will remain as Team Sponsor until April 2014.”
Waitrose MD Mark Price said, “We currently export our products to a quarter of the world‘s countries and associating Waitrose with this great national and international sport will enable us to build our brand globally.”
Waitrose marketing director Rupert Thomas said, “Millions of people play and watch cricket in the UK and at the heart of the game is the cricket tea which of course Waitrose is perfectly placed to provide. We look forward to developing this exciting relationship and bringing benefits to our customers, the Partners who work at Waitrose and the wider community.”
As part of the agreement, Waitrose will benefit from a range of rights and assets which will include advertising in international cricket grounds, team image rights, ticketing, hospitality and access to England players for commercial and marketing purposes. The agreement also includes a community and recreational project for the sport, details of which will be revealed at a later date.
Brands
G-Shock launches Origami-inspired DW-5600RGM and DW-6900RGM series
New models blend Japanese paper-folding art with shock-resistant toughness, priced at Rs 11,995 in India.
MUMBAI: G-Shock just folded time into art because when your watch draws from origami, even the seconds look ready to unfold into something unbreakable. Casio’s legendary toughness brand has dropped its latest statement pieces in India, the DW-5600RGM and DW-6900RGM series, inspired by the ancient Japanese art of paper folding. Launched on 23 February 2026, the collection fuses origami’s precision, creativity, and transformation with G-Shock’s signature shock resistance turning a watch into a wearable nod to both heritage and hard knocks.
The designs feature crisp fold-pattern motifs across the bezel and band, textured to mimic traditional washi paper, plus subtle dotted lines that echo valley and mountain creases. A crane engraving graces the back case and LED backlight, a timeless origami symbol of longevity, hope, and limitless potential. Both models stay true to their Japanese roots with “Made in Japan” production and specially themed packaging.
Offered in two colourways deep black (DW-5600RGM-1DR) for the classic square-face silhouette and warm off-white (DW-6900RGM-5DR) for the bolder round-face look, the watches keep G-Shock’s core toughness intact, shock-resistant structure, 200-metre water resistance, Super Illuminator LED backlight, 1/100-second stopwatch, countdown timer, multi-function alarm, and full auto-calendar through 2099. A long-life battery lasts approximately five years.
In a nod to sustainability, the bezel and band use bio-based resin from renewable sources, cutting environmental impact without sacrificing durability or performance.
Priced at Rs 11,995 (inclusive of all taxes), the series is now available at Casio India outlets, G-Shock exclusive stores, and online. For anyone who wants a timepiece that’s equal parts cultural whisper and street-ready resilience, these origami-infused G-Shocks fold elegance and toughness into one very wearable package proving that sometimes the strongest things start as a single sheet of inspiration.
