MAM
Wagh Bakri launches TVC created by Triton Communications
MUMBAI: Wagh Bakri tea has launched a new television commercial conceptualised by Triton Communications.
The campaign- “Perfect Nati Jodi” targets maharashtrian men and women (in Maharashtra) aged 25-50 years.
With so many tea brands in the market and various rational benefits being offered by them, Wagh Bakri chose to use the emotional route to create a bond with Maharashtra, the company said.
Triton Communications MD Ali Merchant said, “We wanted to build on the current equity of the brand. Wagh Bakri, with its platform of ‘building relationships‘, has always chosen an emotional route to create a powerful bond with its audience.”
“The challenge was to stay within the purview of the overarching brand thought of ‘Rishta‘. Thus helping create a preference for Wagh Bakri amongst existing and prospective consumers in Maharashtra, as well as giving a flavour of it being their very own tea brand,” Triton Communications national strategy officer and CD Renton D‘Sousa said.
D‘Sousa added, “Maharashtra is a land of many festivals and rich cultural flavours to which people are highly emotionally attached. We decided to use the festivals as the brand connect and as an expression of the brands respect and love for the culture of the land and its desire to make a Rishta with the locals”.
Wagh Bakri Tea executive director Parag Desai added, “We created a special commercial for the Marathi audience thus showing our commitment to connect with them. This has been captured in the baseline of – ‘Waghbakri, Perfect naati jode‘. It will connect with Maharashtrian audience across SECs and age groups. It shows that Wagh Bakri is not just a great tasting refreshing tea; it is part of every celebration in Maharashtra. Wagh Bakri tea is planning to promote the new campaign through various television commercials and on-ground activities for the next three months.”
The film uses different festivals of Maharashtra and essence of tea consumption on those special occasions to refresh, rejuvenate and build relationships. This 40 sec film has stories weaved in each of the festivals shown and through this bring in a relevant connect with all kinds of Maharashtrian audiences. The festivals captured are Govinda, Ganapati pooja, Ganapati visarjan and Mangala gaur. The films have been shot in a manner that each festival becomes an edit on its own too and can be run during that particular festival and hence giving maximum leverage for the brand.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
