Brands
Wacoal steps up investment game in India
MUMBAI: Wacoal, the Japanese premium lingerie brand, announced its plans to boost investment in India. As a part of its global growth strategy, the brand will be investing around Rs 100 crore over the next 3 years. To increase the volume of business, the company plans to grow its store strength from 12 stores to 70 exclusive stores and 80 shop-in-shop stores, adding up to 150 stores pan India.
In addition to setting up more stores in the existing markets i.e. Mumbai, Delhi, Pune, Chennai, Bangalore, and Kolkata, Wacoal plans on aggressively focusing on 10 top cities taking advantage of existing operation network in all 4 regions; West (Mumbai), North (Delhi), South (Chennai), and East (Kolkata). As next big steps, the brand will be foraying into tier 1 and tier 2 regions across 30 cities including Nashik, Rajkot, Prayagraj, Nagpur, and Indore.
Wacoal also intends to advance its sales in India through the existing partnership with e-commerce platforms, Myntra, Jabong, Tata Cliq and its own website. This will be accompanied by an intensive cross-platform marketing and PR campaign.
Speaking on the announcement Wacoal Corp.representative director, president and corporate officer Tomoyasu Ito said, “We have seen an exponential growth seen in the Indian market since Wacoal's entry in 2015. With this expansion, we aim to explore its full potential, and further solidify our position as a leading entity in the country's luxury lingerie market. Our presence in additional metros will introduce a wider audience to the fit and comfort of our innerwear, crucial elements in the life of the modern woman. Our stellar success since launch has rapidly established Wacoal as an indispensable part of India's innerwear scene, showcasing India as a mature market with a desire for Wacoal's innovative, timeless collections.”
Headquartered in Mumbai, Wacoal entered the Indian market in 2015 through a joint venture with Periwinkle Fashions Private Limited the flagship company of the Tainwala Group. Wacoal India Pvt Ltd is a joint-venture between Periwinkle and Wacoal International Hong Kong Co Ltd.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
