MAM
Vritti most admired rural marketing agency: ACEF 2016
MUMBAI: Great work is always recognized and appreciated in the competitive marketplace When an organisation gets recognition for good work in the presence of business partners and competitors the feeling just adds up.
ACEF Program is organized by a team of professionals from India, UAE and Sri Lanka. Recently, the prestigous ACEF Forum & Awards were announced for “Marketing Capabilities, CSR Activities, Rural Initatives for the year 2016.
Team Vritti bagged the gold for the “Most Admired Agency for Rural Marketing” and also bagged a rich haul of six other awards including three golds and three silvers; in the prestigious ACEF Awards 2016. Winning seven awards is a distinct achievement in ACEF Awards that takes Vritti iMedia to new heights. Four gold trophies have been won in different categories which underlined the all-round expertise of the company.
Vritti iMedia bagged the ‘gold trophy’ for being the “most admired agency for rural marketing”.
Vritti iMedia CEO Veerendra Jamade said, “We always tried to think out of the box. Whether it is the amazing idea of using the religious occasions like Nashik Kumbh Mela and Ujjain Sinhastha; or it is the integrated program of Fatak se Furr in Pandharpur; our ideas are distinguish-ably different. I think it is the secret of our success so far.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
