Brands
VRB enters cup noodles market with ‘WokTok by Veeba’
Mumbai: VRB Consumer Products has launched WokTok by Veeba, entering the cup noodles category with a fusion of pan-Asian and Indian flavors. This better-for-you range features no added MSG, no palm oil, and no maida, making it a guilt-free option for noodle lovers.
The launch is supported by a TV campaign showcasing how Indians adapt to global cuisines. The film depicts humorous scenarios where Chinese characters embrace Indian quirks, capturing the campaign’s tagline: ‘Chinese, Par Apne Style Se!’
WokTok’s cup noodles come in five flavors: Chowmein, Masala, Manchurian, Kung Pao, and Spicy Korean. Additionally, the brand will launch dipping and culinary sauces made without added MSG, ideal for any meal. WokTok aims to become a household favorite across India.
VRB Consumer Products VP marketing Niyati Kochhar said, “Creating WokTok has been a labour of love—one that celebrates how we, as Indians, embrace and adapt anything by adding our signature twist. Our campaign, ‘Chinese, Apne Style Se,’ captures this beautifully. From food to culture, we have always made things our own, and WokTok is no different. With this launch, we’re speaking to a new generation—the WokTok generation—who values authenticity but also seeks personalization. They crave bold flavors that resonate with their unique palate, and WokTok offers just that, combining the best of both worlds in a way that’s distinctly theirs.”
Enormous Brands managing partner & CCO Ashish Khazanchi said, “WokTok, the latest brand in the instant noodles segment, is set to revolutionize the market with its new line of products: “Chinese but apne style se.” Rooted in the essence of India’s love for bold, diverse flavours, WokTok combines the richness of traditional Chinese cuisine with bold Indian takes. The campaign captures the evolving Indian psyche that craves global experiences but with a familiar, comforting Indianness. WokTok’s bold, exciting flavours and packaging are designed to resonate with India’s youth, offering a quick, delicious, and distinctly Indian spin on the beloved Chinese noodles. It’s not just noodles, it’s Chinese – but our own way.”
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
