MAM
Voting on for MTV’s Youth Icon
MUMBAI: While the general election are done with, MTV is all geared for yet another election- albeit minus the drama that accompanies the election.
One Alliance’s music partner has announced the nominee list for the MTV Youth Icon 2004. The seven nominated candidates include A R Rahman (music), Amartya Sen (science and academics), Amitabh Bachchan (films), Rahul Dravid (sports), Ratan Tata (business), Ritu Beri (fashion) and Shekhar Suman (television).
Presented by LML Freedom along with associate sponsorships from Sprandi, Mahindra Scorpio, Samsung, MTV Youth Icon of the Year 2004 has Outlook, Radio Mirchi and 8888 on board as the media, radio and wirefree partners respectively.
Last year, Reliance Industries vice chairman and managing director Anil Ambani was elected as the MTV Youth Icon. He contended against likes of A B Vajpayee, Maneka Gandhi, Sachin Tendulkar, Shah Rukh Khan, APJ Abdul Kalam and Smriti Irani Malhotra.
MTV India has commissioned the Indian Marketing Research Bureau (IMRB) to conduct a study among the youth in ten cities Ahmedabad, Chennai, Chandigarh, Hyderabad, Indore, Kolkata, Lucknow, Mumbai, New Delhi and Pune.
Last year the IMRB conducted a quantitative research covered a sample size of 808 respondents, equally divided between the sexes, in the age-group 15-24 from SEC A and B households with cable and satellite availability and (claimed) viewership of music channels for at least 30 minutes a week, says a company release.
This year, a multimedia multi dimensional voting mechanism has been designed to get the final viewers’ choice. The votes will be collected on-line through www.mtvindia.com, through voting slips with collection boxes across the country at youth hangouts. One can also sms “ICON” on 8888 or call 1250 111 105 (MTNL subscribers) or 1250 105 (BSNL subscribers), and vote for their choice.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
