MAM
Volkswagen drives into a new PR lane with Ruder Finn India
MUMBAI: Volkswagen India is switching gears on the communications front, awarding its press communication mandate to Ruder Finn India, one of the world’s heavyweight integrated communications and creative agencies.
Effective 1 May, Ruder Finn will roll out a full-throttle strategy covering corporate storytelling, media relations, strategic counsel, and brand campaigns — all aimed at turbocharging Volkswagen’s innovation narrative and sharpening its profile in the fiercely competitive Indian market.
Volkswagen India lead – marketing communications and press Gagan Mangal said the company is revving up its brand positioning for a fast-evolving automotive and media landscape. “We are excited to onboard Ruder Finn as our communications partner. Their strategic thinking, integrated approach, and deep brand storytelling expertise made them the right fit for the road ahead,” he said.
Ruder Finn India CEO and head, Middle East Atul Sharma added: “Winning this mandate reflects our growing strength in integrated communications and corporate positioning. Volkswagen is an iconic brand that has defined the global and Indian automobile industry — we are thrilled to partner with them at such a pivotal moment. Our goal is to create compelling storytelling that mirrors Volkswagen’s legacy and future ambitions.”
As part of the mandate, Ruder Finn will embed itself closely with Volkswagen’s internal communications team, ensuring consistent, insight-led messaging across earned and owned channels.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
