MAM
Vodafone top recalled brand during IPL 4
MUMBAI: Vodafone, Pepsi, Coca-Cola, and Hero Honda are the top recalled brands during IPL season 4, according to Ormax Media’s Cricket Advertising Recall & Effectiveness research – Day After Cricket (DAC),
Ormax Media released topline findings of Day After Cricket for IPL season 4, while announcing the launch of the research for IPL 5.
The table below lists the top brands recalled by the viewers in the day-after recall research conducted during the fourth edition of the IPL.
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Top 10 Brands Recalled (IPL 4)
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|
Rank
|
Brand
|
|
1
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Vodafone
|
|
2
|
Pepsi |
|
3
|
Coca Cola |
|
4
|
Hero Honda |
|
5
|
Airtel |
|
6
|
Tata Docomo |
|
7
|
Kingfisher |
|
8
|
Idea |
|
9
|
Volkswagen |
|
10
|
Nokia
|
The top 10 most liked campaigns or promotions in IPL 4 are listed in the table below.
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Top 10 Most Liked Campaigns (IPL 4)
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|
Rank
|
Brand
|
|
1
|
Vodafone
|
|
2
|
Cadbury Dairy Milk |
|
3
|
Coca Cola |
|
4
|
Tata Docomo |
|
5
|
Volkswagen |
|
6
|
Thums Up |
|
7
|
Glucon D |
|
8
|
Hyundai |
|
9
|
Hero Honda |
|
10
|
Kingfisher
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Top five innovations with the highest brand recall for the sponsor were Karbonn Kamaal Katch, Maxx Mobile Strategic Time Out and Kingfisher Third Umpire Decision, Kingfisher Fair Play Award and DLF Maximum respectively.
Day After Cricket for IPL 5 will be conducted in two phases. The first phase involves daily day-after tracking of Ad Recall, Ad Likeability & Innovation Sponsor Recall. The second phase is the post-event association effectiveness measurement phase, customised for a brand.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
