MAM
Vodafone, Pepsi and Kingfisher are most recalled brands in IPL5: Ormax
Mumbai: Vodafone, Pepsi, Kingfisher, Volkswagen and Hero are the five top recalled brands during IPL5, as per the cricket advertising recall and effectiveness research – Day after Cricket (DAC), conducted by Ormax Media, the media research and consulting firm.
Though, Vodafone was the overall winner, the last week of IPL 5 saw Pepsi leading the recall charts, touching a score of 44 per cent on unaided recall, the highest achieved by any brand this season, the company said.
As per the research, Volkswagen and Kingfisher are the only brands which feature among the Top 10 brands in terms of both unaided recall and ad likeability.
The top three most liked ads are: Gems – Raho Umarless, Sprite – Raasta Clear Hai and Mazaa – Har Mausam Aam. Interestingly, none of these campaigns featured a celebrity.
The most recalled innovation sponsorship association recalled is Karbonn Kamaal Catch. DLF Maximum Sixes and Vodafone Star of the Match are at distant No. 2 and No. 3 respectively.
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Top 10 Brands Recalled (IPL 5 )
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| Rank | Brand |
| 1 | Vodafone |
| 2 | Pepsi |
| 3 | Kingfisher |
| 4 | Volkswagen |
| 5 | Hero |
| 6 | Coca Cola |
| 7 | DLF |
| 8 | Idea |
| 9 | Nokia |
| 10 | Tata Docomo |
The top 10 most liked campaigns or promotions in IPL 5 are listed in the table below.
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Top 10 Most Liked Campaigns (IPL 5)
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| Rank | Brand |
| 1 | Gems |
| 2 | Sprite |
| 3 | Mazaa |
| 4 | Volkswagen |
| 5 | Cadbury‘s Dairy Milk |
| 6 | Yatra.com |
| 7 | Kingfisher |
| 8 | Mountain Dew |
| 9 | Lays |
| 10 | Slice |
DAC is a consumer based day-after recall study, conducted among IPL viewers across six cities: Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The target group for the study was 15-40 years males and 15-34 years old females.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
