Brands
Vodafone launches industry’s first end-to-end IoT solution
MUMBAI: The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the growing recognition for Internet of Things (IoT), the market for IoT in India is poised to reach $9 billion by 2020.
To enable enterprises’ IoT adoption, Vodafone has launched SuperIoT comprising solutions like vehicle tracking, asset tracking (fixed and mobile) and people tracking (school students and employees). An industry-first solution, it enables end-to-end management of device, application, connectivity, service platform, support and security.
With SuperIoT, enterprises do not have to face the challenges of managing multiple suppliers and service providers. They can benefit from rapid application development, device management and analytics with the application enablement platform. They can also have better manageability and control of their assets through managed connectivity.
Vodafone business services director Nick Gliddon said, “As a global leader in IoT, Vodafone has worked closely with enterprises across various sectors like automotive, utilities, manufacturing, banking and logistics on their IoT deployments. We understood the need for an end-to-end, secure solution and with the launch of SuperIoT enterprises will be able to free themselves from the complexities and hassles of the IoT deployment process. This will be able to focus on business outcomes and accelerate their digital transformation by truly harnessing the power of IoT, driving innovation and growth.”
As per Vodafone’s ‘5th Annual IoT Barometer Report’, 81 per cent of Indian organisations feel IoT is key to digital transformation. While enterprises are becoming aware of the benefits that IoT can bring to their business, they face a host of problems when it comes to identifying and deploying the right IoT solutions–the marketplace is complex and filled with multiple vendors and multiple platforms. Even if they are able to conduct a pilot, they face challenges in scaling for production.
SuperIoT addresses these gaps by bringing together all aspects of IoT in one end-to-end solution, covering all the layers from device, application and managed connectivity to in-life support. Having one integrated solution from a single provider delivers unprecedented value to enterprise customers. SuperIoT enables faster time-to-market, while generating timely business insights in a managed service model that lets enterprises focus on their core business areas. SuperIoT thus has the potential to bring about a digital transformation in enterprises, and the nation at large, enabled by IoT.
Vodafone SuperIoT includes:
- Vehicle Tracking: A cost-effective, end-to-end solution that allows customers to have real-time visibility of their fleet, monitor vehicle condition, receive alerts about faulty vehicles, reduce unplanned vehicle downtime and help maintain asset value, thus reducing overall operational costs, ensuring safety and improving customer satisfaction.
- Mobile Asset Tracking: With this solution, customers can completely transform their supply chain and logistics operations, and deliver goods faster with more operational efficiency. It enables them to track the location and status of their assets, be it healthcare equipment, building materials, construction equipment, etc. thus enabling effective management of business
- Fixed Asset Tracking:
- Sales Generating assets : Transforming mere sales-generating assets into smart, connected assets which capture important data (such as location alerts, motion detection, operational status, estimated stock levels and usage, etc.) and deliver useful business insights for decision making and overall operations
- Diesel Generator (Energy monitoring) : A diesel generator monitoring solution that enables you to monitor the total diesel consumption, energy output, load and kWh/litre ratio and much more, to improve the performance of generator, while reducing cost.
- People Tracking
- Employee Safety: A set of smart solutions which offers safety of employees in and out of the workplace, by combining RFID + GPS + GPRS enabled ID cards and wearables along with emergency call facilities to a central emergency response team
- Student Safety Solution for Schools: Helping parents, school authorities and school bus transport managers keep track of their school children’s location through RFID + GPS + GPRS enabled ID cards and bus & campus readers, integrated with vehicle tracking and camera facilities.
Brands
Parle-G celebrates Bihu with music-led campaign rooted in culture
Two-part films blend nostalgia and storytelling to capture Assam’s festive soul
MUMBAI: Parle-G has turned to music, memory and meaning in its latest campaign celebrating Bihu, offering a culturally rooted tribute that goes beyond typical festive advertising.
Created by Thought Blurb Communications, the two-part campaign builds on the brand’s long-standing thought of finding joy in others’ happiness. It begins with a music-led prequel and culminates in a narrative-driven film that explores the emotional essence of the festival.
The campaign opened with a two-and-a-half-minute Bihu music video featuring Partha Hazarika, with music composed by Nilotpal Bora and vocals by Dikshu. Rather than positioning itself as a conventional brand piece, the video leaned into authenticity, capturing the vibrancy and rhythm of Bihu. Viewers also drew emotional parallels to Zubeen Garg, whose absence lent the film a nostalgic undertone. The response was swift, with over 12 million combined views across YouTube and Instagram within a week.
Building on this momentum, the main film tells the story of Ahir, a musician struggling to compose a Bihu song within the confines of a studio. His journey takes him into the open landscapes of Assam and eventually to the banks of the Brahmaputra, where a boatman helps him rediscover the true spirit of Bihu. The narrative underscores a simple idea that the festival cannot be manufactured in isolation, it must be experienced in nature, community and shared joy.
Speaking about the campaign, Parle Products vice president Mayank Shah said the initiative aims to celebrate not just the festival but the emotion behind it. He noted that Bihu reflects the idea that joy multiplies when shared, a theme that sits at the heart of the story.
From the agency side, Thought Blurb Communications chief creative officer Vinod Kunj said the team sought to tap into Assam’s cultural pulse, acknowledging the emotional void left by the absence of Zubeen Garg while celebrating the enduring spirit of the festival.
Adding to this, Thought Blurb Communications national creative director Renu Somani Karwa said the campaign draws from deeply human stories, where small acts of generosity become powerful expressions of connection.
Meanwhile, Thought Blurb Communications executive creative director Auryndom Bose highlighted the importance of nature in shaping Bihu’s identity, noting that the film attempts to capture how music and movement emerge organically from the landscape itself.
With this campaign, Parle-G leans into cultural storytelling with a lighter brand footprint and a stronger emotional core. By placing music and community at the centre, it offers a reminder that some stories are best told not in studios, but in the shared rhythms of real life
