MAM
Vodafone gets ‘Blackberry boys’ back
MUMBAI: Vodafone India is bringing the ‘Blackberry Boys‘ back with a new music video to reach out to each and every one who wishes to stay connected using chat on the Blackberry Messenger (BBM).
The TVC has been conceptualised by Ogilvy and Mather and produced by Niravana Films. Featuring the ‘Blackberry Boys‘ the campaign also introduces ‘Blackberry Messenger Only Plan‘ for Vodafone users.
Vodafone India senior vice president -brand, consumer insights and communications Anuradha Aggarwal said, “We at Vodafone India are constantly on the lookout to provide innovative experiences to our valued customers. The objective of our campaign is to increase the appeal of Blackberry services on Vodafone to a larger audience with special emphasis on the younger generation. Blackberry Messenger is extremely popular among our young customers and our aim is to enable this generation to get the most out of their Blackberry services at affordable prices.”
The new campaign aims to reflect how every customer can proudly own a Blackberry with a pocket friendly plan. Additionally it captures the journey of how Blackberry has now become an integral part of daily lives across different walks of people. The jingle has now been recreated as a whole new song featuring the Boys.
The new Blackberry Boys campaign music video will go on air on 15 March and will be supported by a high decible 360 degree multimedia campaign.
In Sept 2010, Vodafone India, in an endeavour to take the benefits of Blackberry services mainstream and reach out to its young, upwardly mobile audience, had successfully launched a campaign featuring the ‘Blackberry Boys‘.
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
