Brands
Vodafone brings in Green Diwali to Delhi this year
MUMBAI: In order to delight its customer this Diwali, Vodafone India has launched an innovative concept that will run till 19 October across its 52 stores in Delhi NCR.
Vodafone is inviting its customers to celebrate “Green Diwali” which is a part of its ongoing ‘CelebratingSuper’ campaign wherein Vodafone will distribute “Super Crackers” to its customers. Also using Augmented Reality Technology, customers can create eco-friendly ‘Virtual phuljharis’ or ‘E-Phuljharis’2.
The ‘Super Crackers’ contain eco-friendly water soluble papers that carry different variety of seeds of plants with air-purifying characteristics.
The E-Phuljhari is a unique personalized GIF greeting that can be sent to friends and family, through social media. With this initiative, Vodafone Delhi is making a conscious effort to have safe and eco-friendly celebration. The celebration gets doubled with customers being offered ‘Customised offers’3 and a chance to win a gift hamper.
Vodafone India business head, Delhi & NCR Alok Verma says, “Our specially designed eco-friendly crackers contain air purifying plant seeds that will bring about a change in the pollution levels of the city leading to a safer and healthier atmosphere for everyone. The eco-friendly crackers will be available at all our stores giving our customers the opportunity to celebrate Green Diwali and be a part of the great awareness campaign against air pollution.”
Vodafone with its innovative engagement opportunities is trying to bring a positive change in the lives of the customers with activities like air-purifying bus shelter & Green Diwali. These small initiatives are a manifestation of Vodafone’s contribution to tackle the distressing situation of air pollution.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
