MAM
Vodafone brings back the ‘pug’
MUMBAI: Mobile service provider Vodafone has once more unleashed its canine mascot on its audiences in a series of TVCs that focus on the quality of its network.
The campaign has been conceptualised by its creative agency Ogilvy and Mather.
The campaign will be rolled out in a phased manner over the next six weeks. Vodafone will use multiple media platforms like print, outdoor, digital and innovations apart from television commercials.
Speaking about the new campaign, Vodafone India SVP brand communication and insights Anuradha Aggarwal said, “The pug has been a very well-liked Vodafone advertising icon for network and services. The brand proposition of the current campaign is about our superior network and who better to helm it than the pug. The current network quality campaign on propositions of instant connections, voice quality and uninterrupted conversations have been captured across three stages of friendship for the girl and the boy.”
The first commercial in the campaign tells the story of a young boy and girl who see each across the playground. The cellular company‘s mascot helps the two connect by running off with the girl‘s scarf and drops it off at the boy‘s feet giving them a chance to meet. The film is 55 seconds long.
So where do the Zoozoos go from here? Clarifying on the point Aggarwal explained, “Zoo Zoo is a Vodafone advertising mascot that is used whenever we introduce new products and services. As the current campaign is to reinforce network quality perceptions we have used the pug which is synonymous with our network and customer service. The Zoo Zoo‘s return will be dictated by our need to advertise new products.”
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
