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Vodafone and Rockstand join hands to create a new digital reading revolution in India
MUMBAI: Vodafone, one of India’s leading telecommunications services provider, has announced its tie-up with Rockstand, one of India’s leading eBook and eMagazine application.
This tie-up heralds a new chapter in the digital reading industry of the country. With this development, Rockstand has become the first eBook and eMagazine application that would include easy payment through Vodafone and thus reaching out to millions of users across the country.
On the association, Rockstand Digital CEO Praveen Rajpal exclaimed, “Rockstand’s tie-up with Vodafone will further strengthen our relationship with them as well as with our users. We are receiving wonderful reviews for our application and recently we have crossed a mark of 50,000 downloads, which shows the growing popularity of digital reading in India. With Vodafone’s support, we will be reaching to urban as well as rural areas of the country on a strong network. We are sure this association will bear rich dividends for both Vodafone & Rockstand”
There will be exclusive subscription option for Vodafone users where they can purchase books and magazines at Rs 7 per day.
Apart from this Vodafone users will also have access to choose from the gamut of books and magazines of their choices, with just a click of a button from Rockstand – eBook/eMagazine collection like regional content, lifestyle, entertainment, computer, children magazine, computer books, celeb magazines and many more categories.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
