MAM
VMLY&R India and Swaraj Tractors dedicate the latest campaign to Indian farmers
MUMBAI: VMLY&R India, an award-winning digital marketing, advertising and transformation agency, has conceptualized an illustrated and emotional film dedicated to Indian farmers for Swaraj Tractors.
Swaraj Tractors is first indigenously manufactured agricultural tractors in India, aptly named as Swaraj – giving a new dimension to the concept of self-reliance put forth by Mahatma Gandhi. The Swaraj brand has a rich history and over the last 40 years it has longstanding reputation amongst the farmers and the brand is synonymous with trust, power & reliability.
This year India is celebrating its 73rd Independence Day and like every year, all Indians will be excited about the day in their own big and small ways.
For majority of the Indians, celebrating this day is all about wearing that quintessential white kurta and attending their respective functions in their society, buying tri-color flags for kids, chilling at home and scrolling through patriotic movies on cable TV and maybe eating some special food.
Amandeep Singh- Business Director, VMLY&R India had this to say on the campaign, ‘While celebrating this day in the most exciting way possible, how often do one realize that there is an entire community for whom Independence Day is just another day, as they are busy toiling hard for something, which is arguably the most important thing for our survival – growing food for us! This film shows the contrast in the ways of celebration of a common man and a farmer. Just that, a farmer’s celebration and hard work for nation is not for one day, it’s for his entire lifetime.’
As the voice – over and audio talks about the regular Independence Day Celebration in small towns and cities, the visual is a contrast departure from the same as it shows what Independence Day is for a regular farmer.
While Indians celebrate Independence Day with all the zeal and fanfare, let’s take a moment to acknowledge the contribution of these farmers in making us the great nation we are today.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
