MAM
VMate’s #SunnyKaNewYearCall campaign reaches over 2 million users
MUMBAI: VMate’s #SunnyKaNewYearCall campaign is growing stronger day by day. Even after a robust participation, new users are still bidding to win a date with Sunny Leone. Creating videos with hilarious memes, funny expressions, macho attitude, ravishing style and many more have taken the whole experience a notch higher for both creators and users.
VMate, a short video trending platform collaborated with Sunny Leone to introduce a first-of-a-kind interactive video sticker for Indian users to celebrate the New Year. As a big surprise for the fans of Sunny and VMate users, #SunnyKaNewYearCall campaign went viral instantly and till date, more than 55,000 videos have been created.
Furthermore, over 1.5 million social media users are talking about the campaign and top YouTubers such as Ashish Chanchlani, RVJC media and Funcho, etc. are even making creative videos on their channel, generating more curiosity for the whole event and making the campaign an instant hit amongst online users.
VMate Associate Director Nisha Pokhriyal said, “The response has been phenomenal, the videos around the campaign are getting viral and are trending on social media platforms. This is already a proof of the acceptability of the campaign in the masses. This is definitely very inspiring for our team to bring out the best of campaigns for our users.”
With the innovative interactive video sticker, VMate has raised the bar and has successfully democratized the advanced technique of video making and editing. Once a user selects the Sunny Leone call sticker, it will appear as if Sunny is making a video call to the user. The sticker takes all over the video screen and mimics the video calling feature in smartphones wherein Sunny is talking to the user from her home. Sunny can be seen sharing her plight with the user about having no one on the New Year’s Eve for celebrations. As the call proceeds, the users can ask Sunny to join him/her to celebrate and welcome 2020 by making a few dance moves together on the video call.
Many people have taken screenshots of their video call with Sunny to generate curiosity among their friends and network. In fact, some users have creatively used the sticker to go beyond the format of video sticker, making it more entertaining and funnier.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
