MAM
VMate’s #SunnyKaNewYearCall campaign reaches over 2 million users
MUMBAI: VMate’s #SunnyKaNewYearCall campaign is growing stronger day by day. Even after a robust participation, new users are still bidding to win a date with Sunny Leone. Creating videos with hilarious memes, funny expressions, macho attitude, ravishing style and many more have taken the whole experience a notch higher for both creators and users.
VMate, a short video trending platform collaborated with Sunny Leone to introduce a first-of-a-kind interactive video sticker for Indian users to celebrate the New Year. As a big surprise for the fans of Sunny and VMate users, #SunnyKaNewYearCall campaign went viral instantly and till date, more than 55,000 videos have been created.
Furthermore, over 1.5 million social media users are talking about the campaign and top YouTubers such as Ashish Chanchlani, RVJC media and Funcho, etc. are even making creative videos on their channel, generating more curiosity for the whole event and making the campaign an instant hit amongst online users.
VMate Associate Director Nisha Pokhriyal said, “The response has been phenomenal, the videos around the campaign are getting viral and are trending on social media platforms. This is already a proof of the acceptability of the campaign in the masses. This is definitely very inspiring for our team to bring out the best of campaigns for our users.”
With the innovative interactive video sticker, VMate has raised the bar and has successfully democratized the advanced technique of video making and editing. Once a user selects the Sunny Leone call sticker, it will appear as if Sunny is making a video call to the user. The sticker takes all over the video screen and mimics the video calling feature in smartphones wherein Sunny is talking to the user from her home. Sunny can be seen sharing her plight with the user about having no one on the New Year’s Eve for celebrations. As the call proceeds, the users can ask Sunny to join him/her to celebrate and welcome 2020 by making a few dance moves together on the video call.
Many people have taken screenshots of their video call with Sunny to generate curiosity among their friends and network. In fact, some users have creatively used the sticker to go beyond the format of video sticker, making it more entertaining and funnier.
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
