Brands
VLCC launches ‘Clinic Range’
Mumbai: VLCC, one of the largest beauty and wellness brands in the world, expands its product portfolio with launch of revolutionary skincare range ‘VLCC Clinic’. Backed by scientific formulations, the new range embodies the group’s 35 years of expertise in skincare and wellness while catering complete skincare solutions. Dedicated to premium skincare, the newly launched products harness the power of science to tackle any skin concern, methodically.
Leveraging inputs from more than 200 experts on board, supported by a wellness network of over 300 clinics, and trusted by over 20 lakh customers, VLCC’s Clinic range is the ultimate skincare expert ensuring clinic-like results at home. The clinic range is tailored to address issues like ageing, acne, pigmentation, and dullness, featuring products ranging from cleanser, moisturisers, serums to sunscreen. The brand has been bringing innovations in specific categories like facial kits where it also enjoys market leadership, but it is the first time the brand is launching a premium end-to-end skincare range.
Commenting on the launch of the new range, VLCC MD and group CEO Vikas Gupta said, “Not all influencers are experts. VLCC with its expertise of 35 years, in affecting beauty transformations in over two million Indian women, is the true expert for all your beauty needs. And now, that expertise comes to you in the form of top-class, most efficacious, high science products with our recent range- The VLCC Clinic range which gives the customers clinic-like results at home.”
Solidifying its position as a trusted leader in the beauty and wellness industry, the brand with its strong service and now product portfolio makes it the only brand to offer an integrated solution to the customer. VLCC aims to stay ahead of the curve when it comes to innovation, and technology, supported by a robust in-house R&D team. With a comprehensive ecosystem of services and products, including wellness programmes, weight management solutions, personal care products, and skill development training, VLCC is aiming to reach new heights globally.
The range will be exclusively available at all VLCC centres across India, they are also available on all online marketplaces and the VLCC website (www.vlcc.com/products). In addition, customers can also find them in major retail outlets nationwide.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
