Brands
VLCC launches ‘Clinic Range’
Mumbai: VLCC, one of the largest beauty and wellness brands in the world, expands its product portfolio with launch of revolutionary skincare range ‘VLCC Clinic’. Backed by scientific formulations, the new range embodies the group’s 35 years of expertise in skincare and wellness while catering complete skincare solutions. Dedicated to premium skincare, the newly launched products harness the power of science to tackle any skin concern, methodically.
Leveraging inputs from more than 200 experts on board, supported by a wellness network of over 300 clinics, and trusted by over 20 lakh customers, VLCC’s Clinic range is the ultimate skincare expert ensuring clinic-like results at home. The clinic range is tailored to address issues like ageing, acne, pigmentation, and dullness, featuring products ranging from cleanser, moisturisers, serums to sunscreen. The brand has been bringing innovations in specific categories like facial kits where it also enjoys market leadership, but it is the first time the brand is launching a premium end-to-end skincare range.
Commenting on the launch of the new range, VLCC MD and group CEO Vikas Gupta said, “Not all influencers are experts. VLCC with its expertise of 35 years, in affecting beauty transformations in over two million Indian women, is the true expert for all your beauty needs. And now, that expertise comes to you in the form of top-class, most efficacious, high science products with our recent range- The VLCC Clinic range which gives the customers clinic-like results at home.”
Solidifying its position as a trusted leader in the beauty and wellness industry, the brand with its strong service and now product portfolio makes it the only brand to offer an integrated solution to the customer. VLCC aims to stay ahead of the curve when it comes to innovation, and technology, supported by a robust in-house R&D team. With a comprehensive ecosystem of services and products, including wellness programmes, weight management solutions, personal care products, and skill development training, VLCC is aiming to reach new heights globally.
The range will be exclusively available at all VLCC centres across India, they are also available on all online marketplaces and the VLCC website (www.vlcc.com/products). In addition, customers can also find them in major retail outlets nationwide.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
