MAM
Vizeum India flies off with Jet Airways
MUMBAI: As Jet Airways prepares itself for a growth strategy, Vizeum has been contracted as the Media AoR to play a vital role in the airline’s consumer connect initiatives.
Vizeum managing director Indian subcontinent S Yesudas said “We are an agency that clients must experience to believe. The passion, the sincerity and the tangible results we bring on board is incomparable. We are very proud of this association and we are thankful to the Jet Airways management for considering us worthy. This business will be handled under the leadership of senior VP Samarjit Rajkumar out of our Mumbai Office”
Jet Airways senior VP commercial Gaurang Shetty said “We evaluated media agencies on a live brief and Vizeum showed their ability to add value to our media investments and demonstrated tangible benefits in their proposition. Vizeum’s solution was backed with data, insights and relevance to the ethos of the brand which gave us all the confidence in their abilities. A good media agency and client relationship is about real partnership and we are confident that Vizeum will build that with Jet Airways.”
Brands
upGrad acquires Internshala in 90 per cent stock deal to own career funnel
Deal aims to scale Internshala’s revenue from Rs 45 crore to Rs 100 crore
MUMBAI: upGrad has acquired Internshala, the world’s largest internship and early-talent marketplace, in a bid to stitch education, skilling and employment into a single career pipeline.
The transaction, announced on 26 February, is structured as a 90 per cent stock-swap, with the financial terms undisclosed. The deal deepens upGrad’s push to control the full career lifecycle, from learning to hiring, at a time when India’s skilling economy is under pressure to deliver outcomes, not just credentials.
Founded in 2010, Internshala claims more than 34 million registered users and 450,000 employers, with roughly 3 million active applicants each year. Over 40 per cent of its users come from tier 2 and tier 3 cities, and most of the platform’s traffic is organic. The company currently reports an annual revenue base of Rs 45 crore.
Under upGrad’s ownership, Internshala is expected to scale aggressively. The company aims to grow the platform’s revenue to Rs 100 crore and beyond, backed by increased investment in product development, AI-led talent matching and enterprise hiring solutions.
Internshala will continue to operate as an independent brand, led by its founder and CEO Sarvesh Agrawal, while tapping into upGrad’s technology stack, distribution and learning ecosystem.
“Education and employment in India have operated in silos for too long,” said upGrad head of corporate strategy and growth Chirag Samdaria. He said the acquisition strengthens the earliest and most consequential stage of the career journey, where intent is high and outcomes can be shaped.
Agrawal described the deal as a natural convergence of learning and opportunity, adding that the partnership would allow Internshala to skill millions of candidates and supply pre-trained talent to employers at scale.
Investec acted as exclusive financial adviser to Internshala.
The acquisition marks a strategic milestone for upGrad as it seeks to position itself not merely as an education provider, but as an end-to-end workforce development platform aligned with India’s evolving labour market.
