Ad Campaigns
vivo puts the ‘we’ back in weddings in its new film for the V27 Series
Mumbai: Global smartphone giant, vivo, has launched a heart-warming film for its latest innovation, the vivo V27 Series, India’s first phone that captures stunning photos with its industry-first Wedding Style Portrait Feature.
Boasting of stunning looks, a 120Hz 3D Curved Display and an Ultra Slim Design, the new V27 Series is the perfect phone for anyone who wants to make memories of their special day even more spectacular. The campaign which follows an earlier film featuring Virat Kohli, has been created around the idea of ‘The Spotlight Phone’ and stars Karan Wahi in a playfully touching film.
Conceptualised by Havas Worldwide India, the film revolves around Karan Wahi helping his bride-to-be, Anya Singh, celebrate the wedding ceremonies and sharing each of these moments with her brother who is unable to attend the wedding. Although the brother is sad to miss his sister’s wedding, he is still a part of every moment via the stunning portrait photos taken using the vivo V27 phone, experiencing all the festivities first-hand.
vivo India head of marketing communications Karun Arora said, “At vivo, consumer orientation is the centre point of all our work and we’ve always believed in offering products that add value to our consumers lives. A practice that encourages us to proactively study their needs, lifestyle and most importantly culture. Speaking of culture, Indian weddings are a great source of inspiration for us. Wedding photos capture a moment that’s gone forever, and we at vivo want to be a part of that journey that even if consumer look at a picture for a second and think of it all his life and for the same we are delighted to launch a phone that is designed specifically to bring the best out of our beloved wedding moments with India’s 1st Wedding Style Portrait Feature. Our beautiful film endorses its use to perfection giving us the confidence that our young audience will love putting their wedding moments in the spotlight with their V27 Series smartphone.”
Talking about the campaign, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Our latest campaign for the vivo V27 Series is an ode to the big fat Indian wedding. It is a wholesome, sweet and emotional take on how all the precious moments of an Indian wedding are incomplete without your loved ones, especially a close sibling. The sleek look of the phone along with the smart wedding styles add to the charm of the film, presenting the phone as a must-have for the wedding season. As a story, we believe a lot of people will be able to connect with it instantly.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
