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Vivify Asia transforms into Vivify Stories

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Mumbai: Vivify Asia, a creative production and technology solutions, revamping its brand identity to Vivify Stories, marking a significant evolution in its mission and identity. This strategic shift underscores the company’s commitment to crafting unforgettable brand activations, product launches, corporate meetings, events, and immersive experiences that transcend conventional boundaries.

As Vivify Stories, the company embraces a holistic approach to storytelling, weaving captivating narratives that seamlessly blend the physical and digital realms. This transformation reflects Vivify Stories’ dedication to being more than just a creative production and technology agency; it positions the company as the architect of exceptional brand experiences that leave a lasting impact.

“Our rebranding to Vivify Stories represents our unwavering dedication to elevating the art of storytelling in everything we do,” said Vivify Stories founder and CEO Vikram Bhalla. “We believe that every brand has a unique story to tell, and through immersive experiences that resonate across multiple platforms, we empower our clients to connect with their audiences in meaningful ways.”

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Some noteworthy past clients and projects of Vivify stories include Coca-Cola, Manchester United Football Club (MUFC), FIFA World Cup Trophy Tour, and Sprite Gully Cricket among others. These projects highlight Vivify Stories’ extensive experience and success in delivering impactful brand activations and immersive experiences across various industries and markets.

Under the Vivify Stories banner, the company continues to innovate and push boundaries, guided by a team of seasoned professionals who bring expertise from diverse creative disciplines. Ralph Fernandes director of technical, an accomplished director of Photography (DOP) within the industry, shares his excitement about the rebranding: “As part of Vivify Stories, I am thrilled to be part of a team that is redefining the landscape of brand activations and immersive experiences. Our commitment to storytelling excellence remains steadfast, and I look forward to bringing our clients’ visions to life in new and exciting ways.”

Vivify Stories invites clients, partners, and industry stakeholders to embark on this transformative journey with them, as they continue to pioneer innovative approaches to storytelling and brand activation.

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MAM

Ad:tech honours 2026: Full list of winners announced

Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation

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NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.

Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.

The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.

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Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.

Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.

Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.

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Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.

Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.

On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.

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Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”

Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.

In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.

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