MAM
Vivel wants people to #Sayitright at work
MUMBAI: At the workplace, while accomplishments are celebrated, compliments specifically for women are often rooted in gender and stereotypes. To empower women, Vivel, in line with its philosophy of ‘Ab Samjhauta Nahin’ (no more compromises) has collaborated with renowned satirist Kunal Kamra to present a ‘Say It Right’ video to help change non-compliments to a genuine compliment at work!
With this campaign, Vivel is trying to create an environment where there are only genuine compliments that infuse confidence, are free of any gender-biased thoughts and appreciate and praise the efforts.
ITC Limited chief executive of personal care products business Sameer Satpathy says, “Compliments and appreciation are powerful motivators. But we need to ‘Say It Right’. This creates a collaborative environment which fosters gender equality at the workplace. This video from Vivel’s #AbSamjhautaNahin campaign is thought provoking and provides perspective on how women would like to be complimented at work.”
Writer Kunal Kamra adds, “It was so much fun shooting this, all the women in the video got their individual perspective on the idea. They weren’t asked to follow a script at all I just asked them a question and heard them out. Even if a few people get the nuance of how to compliment a fellow colleague at work it’s a job well done by ITC Vivel”.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
