Brands
Vivel unveils inspiring video on #BossWomen
MUMBAI: Unstoppable ambition and signature styles is what defines these non-conformists who aren’t deterred by gender stereotypes. Meet the #BossWomen who have blazed their own trails to the very top.
Vivel unveils an inspiring video series which explores their remarkable journey to shatter the glass ceiling in business. Their fearless pursuit of their dreams and the courage to say Ab Samjhauta Nahin brings to bear the indomitable spirit that continuously strives to encourage women to make their own choices.
Jagran Group president Apurva Purohit underscores how women need to change. It is the woman who has to make the choice to be the protagonist, the victim or the bystander of her own story! Your Story founder and chief editor Shradha Sharma points that women easily love everyone around them but forget to love themselves and in the process ignore their own dreams and desires and settle for a life of compromises. Shradha’s message to all parents – “Love your girls for being girls.”
ITC Infotech MD & CEO Sushma Rajagopalan urges parents to ignite a sense of ambition in a girl child right from a very young age. It is important to treat both small and big ambitions alike.
Shardul Amarchand Mangaldas managing partner Pallavi Shroff stresses that the most important thing for a woman is to believe in herself that she is capable, competent and can do whatever she wants to do.
Apollo Hospitals executive vice-chairperson Shobana Kamineni believes that a woman will always be faced with a multiplicity of choices but most of the decisions will be based on others. Thinking about yourself sometimes actually is good for everyone.
The personal and professional journey of these industry stalwarts is a true inspiration. #BossWomen encourages women to stop compromising on their dreams and ambitions and help in raising a generation that lives and breathes Ab Samjhauta Nahin!
Vivel Ab Samjhauta Nahin is a women’s campaign to crusade against time worn mind sets that tend to stereotype. It seeks to enable self-belief and self-reliance and thereby empower women to live fuller lives. Vivel not only celebrates a woman’s power, but also actively stands for her right to an equal life.
https://www.facebook.com/ITCVivel/videos/1359403174081397/
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
