MAM
Vivek Dhyani new group creative director Havas – Gurgaon
MUMBAI: * Vivek Dhyani has joined Havas (formerly, Havas Worldwide) in Gurgaon as the group creative director from August Communications, where he was, till recently, one of the founder-directors.
Dhyani, who started off as a scriptwriter with the All-India Radio, Najibabad, has spent over 19 years in the advertising industry with Saatchi & Saatchi, Capital Advertising, Grey Worldwide, McCann-Erickson and August Communications. He has worked on brands such as Hyundai Santro, Panasonic, Maruti Suzuki WagonR, Maruti Suzuki Corporate, Escotel Mobile Communications, LG, LML Motorcycles, Samsung, Aviva Life Insurance, Wrigley’s, Incredible India, Nescafe, Coca-Cola, Perfetti Van Melle, General Motors, Dabur and MetLife, among others.
Says Havas India CCO Nima Namchu: “I bumped into Vivek during my stintn with Capital Advertising and later at McCann. He is the kind of writer who always leans towards writing copy with bite. Just to give you a taste of what you can expect from him – he came up with “Baaki sab gaye tel lene,” when he was asked to write a poster on fuel economy for Maruti Suzuki.”
At Havas, Dhyani will partner senior creative director Anuranjan Dogra and will be handling some of the agency’s main brands. Navin Theeng, ECD Havas India, Gurgaon feels Dhyani is “a potent addition to the creative team that we have at Havas. A much-loved and respected creative in the Delhi advertising circle, I’m sure his humour and unique way of looking at things will give our work a new dimension.
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
