Ad Campaigns
Vistara to provide sanitary pads onboard domestic flights from Women’s Day
MUMBAI: India’s full-service carrier, Vistara has announced its initiative #PadsOnBoard, whereby it will provide sanitary pads onboard its flights to women travellers on request, starting this International Women’s Day on 8 March 2019. This initiative makes Vistara the first Indian airline to offer sanitary pads on flights within India.
The airline will provide ISO 9001:2015 certified, bio-degradable and organic sanitary napkins made from plant-based fibres that are free of plastic, toxins and perfume.
Recognising the need for this essential amenity, the airline introduced this service to assure women travellers of a comfortable flying experience every time they fly Vistara. Vistara’s cabin crew will make in-flight announcements on all flights to create awareness among travellers that sanitary pads are now available onboard for customers to freely ask for it if they need it.
Commenting on the initiative, senior vice president – HR and corporate affairs Deepa Chadha said: “At Vistara, everything we do stems from the concept of ‘intuitive thoughtfulness’. It is this simple, humane perspective that makes us different from any other airline, and the reason that Vistara is the first choice for air travellers in India today. The initiative to provide sanitary pads to our customers is a meaningful one that reflects our core philosophy that ‘small things make a big difference’. As a woman, I feel a greater sense of pride for being part of an organization that’s providing such an essential amenity to customers – something that will help so many travellers in times of need.”
The introduction of #PadsOnBoard is part of Vistara’s focus on services and amenities for women travellers, adding to #VistaraWomanFlyer service that was launched in 2017 to provide certain benefits and peace of mind to solo women travelers. Together, these products and services will come under the ‘Vistara for Women’ service umbrella, as Vistara continues to lead the way on this front in India.
Additionally, to celebrate International Women’s Day, all-women crew and pilots will operate retro-themed flights on the #VistaraRetroJet between Delhi and Goa on March 8. The cabin crew on these flights will be dressed in limited-edition retro-style uniforms, and customers will be invited to dress retro as well, and will be welcomed with memorabilia and served special dishes.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
