MAM
Visa looks to inspire India during the World Cup
MUMBAI: With a little over a week to go before the biggest sporting event of the year the Cricket World Cup Visa which is the regional official sponsor and the ‘Preferred Card’ for the event is looking to spread the cricket fever through its blog www.inspireindia.in,.
One can post comments, view interviews with the 1983 World Cup heroes – Mohinder Amarnath, Syed Kirmani and Kris Srikanth.
One can also read interviews with musicians Shankar, Ehsaan and Loy. They have composed the Visa Inspiring India song. Visitos can also participate in contests and win prizes for the tournament.
Visa says that it came out with the song to symbolise India’s support, passion , encouragement and inspiration for the game. The television commercial will have the earlier mentioned players of the 1983 event celebrating the sport.
Brands
India’s fastest-growing credit-on-UPI platform Kiwi appoints Sumeet Basrani as chief business officer
Fintech shifts from early adoption to mass distribution through bank and ecosystem partnerships
BENGALURU: Kiwi is gearing up for its next growth sprint, bringing in Sumeet Basrani as chief business officer to turn early traction into mass-market scale. The credit-on-UPI platform is now pivoting from product adoption to aggressive distribution, betting on deeper bank and ecosystem tie-ups to widen access.
Basrani arrives with over 15 years in cards and payments, with stints at CRED, OneCard, ICICI Bank and Visa. At CRED, he helped build and scale partnerships across credit cards, payments and lending with banks and financial institutions, experience Kiwi is now counting on as it looks to expand its footprint.
The mandate is clear: take credit on UPI from a promising innovation to a mass product. Kiwi is aiming to unlock access for millions, aligning its push with shifting consumer behaviour while moving from product strength to market scale.
“This is a natural next step for us. As we grow, it becomes important to have leadership that can translate market shifts into clear business and product decisions. Sumeet understands how banks, networks and consumer platforms intersect, which is exactly where Kiwi is building. His experience in scaling businesses will be critical as we take credit on UPI to a much larger audience,” Siddharth Mehta, co-founder, Kiwi, said.
Basrani sees a market on the cusp. “Credit on UPI is at an inflection point; early adoption is visible, but the real opportunity lies in embedding credit seamlessly into everyday payments, while expanding access to credit. Kiwi is well-positioned to lead this shift, and the next phase will be about scaling distribution and unlocking new use cases for credit,” he said.
Founded as Gokiwi Tech, the startup is positioning itself at the centre of India’s evolving payments stack. It was the first to offer credit on UPI via RuPay cards in partnership with banks, and has already issued over 2 lakh such cards in under two years. The ambition is blunt: become the leading issuer of RuPay credit cards by 2026.
With leadership muscle added and distribution in focus, Kiwi is no longer just testing the waters. It is diving headfirst into the race to own credit on UPI at scale.
