MAM
Virtusa’s Asia head of marketing appointed to World Brand Congress Advisory Council
BENGALURU: Global business consulting and IT outsourcing company Virtusa Corporation today announced the appointment of its Asia head marketing Muralidharan Erumpala to the Advisory Council for the 2013 World Brand Congress Summit, being held this October in Mumbai, India.
At Virtusa, Erumpala is responsible for elevating and accelerating Virtusa’s global brand presence to support targeted business outcomes. He is also responsible for content marketing, social media marketing, global PR and corporate communications functions.
The World Brand Congress Summit will focus on developing and nurturing ‘Sustainable Brands’ in today’s increasingly competitive and rapidly evolving markets.
The World Brand Congress is touted as the single largest gathering of the best brains behind some of the world’s most successful and sought after brands. It claims to be a meeting place for the world‘s branding and marketing elite under one roof.
Erumpala said, “The World Brand Congress is an exclusive forum for the top executives from the world‘s biggest brands and most influential marketing organisations to meet and discuss critical business challenges. I am looking forward to contributing to the discussion.”
In the last 30 years, Virtusa says that Erumpala has personally spearheaded and managed several successful brand management initiatives at leading IT organisations. He comes with vast experience in advertising, branding, marketing and customer experience initiatives across strategic and execution-driven roles.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
