MAM
Virgio transforms into a circular fashion brand, pioneering a new era
Mumbai: Virgio, a fashion-tech start-up has announced a new version of Virgio which is set to be unveiled this week. The Accel, Prosus and Alpha wave-backed fast fashion brand is evolving into something even more meaningful and powerful. This exciting development marks a new chapter in the brand’s journey, promising to be still fashion-forward with enhanced customer experiences, and a renewed commitment to circularity and innovation. As one of the fastest-growing fashion start-ups, Virgio’s customer base grew over a lakh within the first year of its launch. This year marks a renewed commitment from Virgio to build fashion better.
With Myntra the former CEO Amar Nagaraman, at the helm, Virgio has consistently captured the essence of contemporary fashion trends while maintaining its distinctive identity. The upcoming revamp is a reflection of Amar Nagaraman’s dedication to evolving with the ever-changing needs and desires of its discerning clientele. His vision to make circular fashion the way of life is pro-planet and will usher in a new era in the fashion industry in India. The brand’s design team has been hard at work, meticulously crafting new collections that embody both sophistication and modernity, all made in natural fabrics to ensure they last longer, are good for the community and can be recycled after their usage.
Commenting on the evolution, co-founder Amar Nagaraman stated, “While fast fashion is agile, trendy and caters to the growing needs of the young blood in India, it also promotes overproduction, overconsumption. Fast fashion companies use harmful fabrics and exploit labour to cut corners on pricing and quality fuelling the market with what will be sent to landfills. It’s a global crisis and we all are witnessing it. That’s why we’ve made a conscious choice to move our entire efforts to build a circular fashion brand.”
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
