MAM
‘Virgin experience’ on Virgin Atlantic
MUMBAI: Virgin Atlantic has introduced a new, exciting and funky radio spot to woo customers. The lively spot is being aired on Radio City reiterating the fun experience on board Virgin Atlantic upper class.
The entire campaign would run for a period of 30 days with 40 second spots running three times a day. Praise for the subtle and brilliant interpretation of the virgin message goes to the creative team of McCann Erickson.
According to Virgin Atlantic Airways marketing manager Neha Lidder Ganju, “Virgin is a Fun and Quirky brand! We have a lot of fun with the brand though we are very serious where our customer brand experience is concerned. Value for money, a seamless air journey, continued product innovation and world-class service are the benchmarks in our business. We are always looking at ways to excite our customers and that has helped us create that niche for ourselves. The radio spot truly conveys what we are best at – delighting our customers.”
McCann Erickson creative group head Gautam Mehta said, “Working for a brand like Virgin is always challenging yet great fun. The Radio Spot essentially reflects the Virgin spirit and best describes the comforts of flying Upper Class with Virgin Atlantic”
The radio spot aptly describes the virgin experience wherein the airhostess’s politely urges passengers to go ashore but passengers blissfully ignore her pleas, encapsulating crisply the fun experience on-board Virgin Atlantic.
Virgin Atlantic was founded by Sir Richard Branson in 1984, as a part of the Virgin group. It has grown to be Britain’s second largest long haul airline serving 22 destinations in the world. Virgin Atlantic launched its operations in India on 5 July 2000. It operates three weekly flights on the Delhi-London route.
Virgin has carried over 30 million passengers world wide, boasting one of the youngest fleet of aircraft in the world. It was the first airline to introduce e-mail and SMS facility on-board, other innovations include on-board bar, massage and manicure facilities. Virgin’s other lines of business include Virgin Music, Virgin Mobile, Virgin Trains, Virgin Express, Virgin Blue, Virgin Holidays, Virgin Cosmetics, Virgin Cars and bikes. In the year 2001, the combined sales of the different Virgin holding companies were around ? 4 billion.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
