MAM
‘Virgin experience’ on Virgin Atlantic
MUMBAI: Virgin Atlantic has introduced a new, exciting and funky radio spot to woo customers. The lively spot is being aired on Radio City reiterating the fun experience on board Virgin Atlantic upper class.
The entire campaign would run for a period of 30 days with 40 second spots running three times a day. Praise for the subtle and brilliant interpretation of the virgin message goes to the creative team of McCann Erickson.
According to Virgin Atlantic Airways marketing manager Neha Lidder Ganju, “Virgin is a Fun and Quirky brand! We have a lot of fun with the brand though we are very serious where our customer brand experience is concerned. Value for money, a seamless air journey, continued product innovation and world-class service are the benchmarks in our business. We are always looking at ways to excite our customers and that has helped us create that niche for ourselves. The radio spot truly conveys what we are best at – delighting our customers.”
McCann Erickson creative group head Gautam Mehta said, “Working for a brand like Virgin is always challenging yet great fun. The Radio Spot essentially reflects the Virgin spirit and best describes the comforts of flying Upper Class with Virgin Atlantic”
The radio spot aptly describes the virgin experience wherein the airhostess’s politely urges passengers to go ashore but passengers blissfully ignore her pleas, encapsulating crisply the fun experience on-board Virgin Atlantic.
Virgin Atlantic was founded by Sir Richard Branson in 1984, as a part of the Virgin group. It has grown to be Britain’s second largest long haul airline serving 22 destinations in the world. Virgin Atlantic launched its operations in India on 5 July 2000. It operates three weekly flights on the Delhi-London route.
Virgin has carried over 30 million passengers world wide, boasting one of the youngest fleet of aircraft in the world. It was the first airline to introduce e-mail and SMS facility on-board, other innovations include on-board bar, massage and manicure facilities. Virgin’s other lines of business include Virgin Music, Virgin Mobile, Virgin Trains, Virgin Express, Virgin Blue, Virgin Holidays, Virgin Cosmetics, Virgin Cars and bikes. In the year 2001, the combined sales of the different Virgin holding companies were around ? 4 billion.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
