MAM
‘Virgin experience’ on Virgin Atlantic
MUMBAI: Virgin Atlantic has introduced a new, exciting and funky radio spot to woo customers. The lively spot is being aired on Radio City reiterating the fun experience on board Virgin Atlantic upper class.
The entire campaign would run for a period of 30 days with 40 second spots running three times a day. Praise for the subtle and brilliant interpretation of the virgin message goes to the creative team of McCann Erickson.
According to Virgin Atlantic Airways marketing manager Neha Lidder Ganju, “Virgin is a Fun and Quirky brand! We have a lot of fun with the brand though we are very serious where our customer brand experience is concerned. Value for money, a seamless air journey, continued product innovation and world-class service are the benchmarks in our business. We are always looking at ways to excite our customers and that has helped us create that niche for ourselves. The radio spot truly conveys what we are best at – delighting our customers.”
McCann Erickson creative group head Gautam Mehta said, “Working for a brand like Virgin is always challenging yet great fun. The Radio Spot essentially reflects the Virgin spirit and best describes the comforts of flying Upper Class with Virgin Atlantic”
The radio spot aptly describes the virgin experience wherein the airhostess’s politely urges passengers to go ashore but passengers blissfully ignore her pleas, encapsulating crisply the fun experience on-board Virgin Atlantic.
Virgin Atlantic was founded by Sir Richard Branson in 1984, as a part of the Virgin group. It has grown to be Britain’s second largest long haul airline serving 22 destinations in the world. Virgin Atlantic launched its operations in India on 5 July 2000. It operates three weekly flights on the Delhi-London route.
Virgin has carried over 30 million passengers world wide, boasting one of the youngest fleet of aircraft in the world. It was the first airline to introduce e-mail and SMS facility on-board, other innovations include on-board bar, massage and manicure facilities. Virgin’s other lines of business include Virgin Music, Virgin Mobile, Virgin Trains, Virgin Express, Virgin Blue, Virgin Holidays, Virgin Cosmetics, Virgin Cars and bikes. In the year 2001, the combined sales of the different Virgin holding companies were around ? 4 billion.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
