Brands
Virat Kohli Brand Ambassador Tissot India launches the TISSOT CHRONO XL CLASSIC VIRAT KOHLI 2018 special edition
Mumbai, September 26, 2018: Tissot, the largest traditional Swiss watch brand based on volume, launched a Tissot Chrono XL Classic Virat Kohli Special Edition commemorating its association with its Brand Ambassador.
Committed to provide the most innovative and best in class time- pieces, the Tissot Chrono XL Classic edited especially for Virat Kohli embodies a unique set of customizations that personify Tissot Ambassador. Known as the Tissot Chrono XL Classic Virat Kohli 2018, the watch features his navy blue logo engraved on its white silk-printed caseback and a navy blue leather strap enhances the sporty aesthetics of this special edition. The stopwatch num- ber 20 is changed by 18 and stands out in red, representing Virat Kohli’s number and the color of the swiss flag. This piece is limited to 3018 only: 18 relates to Virat Kohli’s Indian Team jersey number and the year 2018 is the year during which he will celebrate his 30th birthday. Therefore, the number of units produced is 3018.
Mr. François Thiebaud, Tissot President SA, sent a congratulatory message to Virat from Le Locle, Switzerland. He said, “This is the first time we have launched a special edition for a cricketer and I feel extremely proud since it is for Virat, who has excelled in every genre of the sport and has aced innumerable records.”
Speaking on the occasion, Virat Kohli expressed, “I’m thrilled to launch a personalized Tissot Chrono XL Classic edition. My three years of association with Tissot have been a wonderful journey. I was totally involved in the designing of this line and I hope you all like it as much as we do.” The watch will be in stores from October 2018 onwards.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
