Brands
VingaJoy ropes in Jacqueline Fernandez as brand ambassador
Mumbai: Homegrown consumer electronics manufacturer VingaJoy has announced Bollywood star Jacqueline Fernandez as its brand ambassador. The collaboration is aimed at creating increased brand awareness with respect to the young consumer base.
With the tagline ‘Be Loud, Be Proud,’ the brand is focused on being the first choice of millennials and offers products such as earphones, headphones, speakers, travel chargers, and premium rugged cables that seamlessly integrate into the youth’s style statement. In line with the spirit of the brand, Jacqueline was a unanimous choice as she represents the energy of the youth, the brand said in a statement.
“Jacqueline Fernandez is the perfect face for our brand. She is dynamic, young, and stylish, and a person who has left her own mark in the industry, making her the perfect expression of VingaJoy,” said VingaJoy’s co-founder Lalit Arora. “We are delighted to invite Jacqueline Fernandez to join our crew and take our brand’s style quotient to a whole new level. We welcome her to the VingaJoy family and are confident she will inspire our consumers to feel proud to be associated with a brand like ours.”
“I am extremely thrilled to be the face of VingaJoy and participate in the brand’s incredible journey of success and innovation,” said Jacqueline. “Known as the millennial audio brand, VingaJoy offers seamless tech quality and modern design in all its products. The company’s innovative approach to offer consumer-focused solutions is what attracted me to it. I am hopeful that this association will ensure higher brand recall, and eventually create a larger customer base for VingaJoy.”
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
