Ad Campaigns
Vim expands its portfolio with the all-new Vim Shudhham
Mumbai: Vim has announced its foray into the Brass and Copper vessel cleaning segment with the launch of Vim Shudhham.
Ensuring the sheen and cleanliness of many vessels in our household, especially those made of brass and copper requires dedicated effort to remove the remnants of dust, grime, smoke from agarbattis, diyas, etc. Although the challenge of cleaning these vessels is singular, the solutions offered in the market are scattered, including various home remedies.
Based on this insight and its commitment to bringing consumer-focused innovations and superior product range, Vim has chosen to extend its portfolio and category expertise with Vim Shudhham. This easy, one-stop solution range includes Vim Shudhham Gel and Vim Shudhham Spray, which aid easy application to ensure the product reaches every nook and cranny of vessels to give them a perfect shine. In addition, the product contains the power of tamarind extracts and sandalwood for a soothing fragrance.
Commenting on the launch, Home Care executive director Deepak Subramanium said, “Over the last three decades, Vim has been at the forefront in identifying relevant need gaps and offering high-performance solutions. With our new launch, Vim Shudhham, we now have extended our portfolio beyond the kitchen. Shudhham is an all-inclusive solution for vessels made of brass and copper.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
