MAM
Vikram Sakhuja joins Madison Media as group CEO & equity partner
MUMBAI: Sam Balsara’s Madison World has roped in Vikram Sakhuja as Madison Media and Madison OOH CEO and board member. Sakhuja will also have an equity stake in the company.
An old hand at GroupM, Sakhuja was most recently global strategic development officer at the WPP agency. At Madison, he will be responsible for the media and OOH business of Madison World and will report to Balsara.
The current Madison Media Group CEO Gautam Kiyawat has, for personal reasons, decided to relocate to Singapore.
Balsara said, “I would like to place on record Gautam’s substantial contribution to Madison Media in the three years that he has been with us, especially in the area of growing our people and working as a team. I thank Gautam for his contribution and wish him all the best in his future endeavours.”
On Sakhuja’s appointment, Balsara said, “I am delighted to have Vikram come on board and partner us in Madison. I know Vikram as a true blue professional, over the last 20 years, first as a client, then a media partner and finally as a formidable competitor. I am confident that he will be able to contribute significantly to our clients’ business growth and success, by providing the right strategic direction, given his vast and rich experience.”
Added Sakhuja, “I am truly excited at the prospect of returning home to India and in an entrepreneurial capacity. It is also a privilege to now partner a person who initiated me into media in my client days. Media has never been more exciting, and I look forward to further strengthening an already iconic agency brand.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
