MAM
Vigor Media Worldwide wins PR mandate for Lex Mores
MUMBAI: Vigor Media Worldwide has bagged the PR mandate from Lex Mores, a global law firm providing legal solutions to all businesses, from newly founded startups to eminent corporations. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for Lex Mores and strengthen its unrivalled leadership positioning in the industry.
Vigor Media Worldwide won the prestigious account after a multi-agency pitch followed by a competitive bidding process. The mandate for Lex Mores will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient team along with its associates spanning across the country for greater visibility and strong positioning of brand ‘Lex Mores’ among targeted segments.
Lex Mores founder and managing partner Advocate Prerna Obeori Narula said, “At Lex Mores, our approach has been to continually develop our expertise and set new benchmarks for ourselves. At this exciting juncture when we have already charted a competitive strategy for our growth and expansion we are delighted to welcome on board Vigor Media Worldwide which possesses all the required zeal and enthusiasm to help us establish a focused communication approach with all of our stakeholders.”
Vigor Media Worldwide founder Nikhil Singhal said, "We are truly honoured and delighted to be the strategic communication partner for Lex Mores which has over the years created its distinct identity in the world of legal services. We are committed to deliver well-planned, strategic communications to further strengthen the brand’s reputation in the country.”
The corporate law firm “Lex Mores” which means “Law with Morality” focuses on innovation, speed to market and value. It provides legal solutions to promising and high growth startups, founders, angel investors, incubators, accelerators as well as venture capital and private equity investors worldwide. Lex Mores assists its clients through the entire business life cycle from company inception to growth phases and exit by providing fast, transparent, and need specific strategic guidance, as per the goals desired by them.
Lex Mores is strongly recognised across all industry sectors including Entertainment, digital, medical, marketing and advertising, hospitality, sports, travel, electronics, fashion, among others. The law firm provides a wide range of comprehensive services in the areas of Corporate Commercial Law, Corporate Compliances, Intellectual Property Law, Labour and Employment and Sports Law to name just a few among others.
Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of the economy. Its client portfolio includes top-of-the-line brands in the industry.
MAM
India’s experience economy grows as live events market hits Rs 17,000 crore
EY-Parthenon and BookMyShow report finds 78 per cent Indians prefer experiences over products
MUMBAI: India’s live entertainment scene is no longer just about music, comedy or festivals. It is increasingly becoming a powerful stage for brands seeking deeper connections with consumers.
A new report titled Beyond Attention, Into Immersion by EY-Parthenon and BookMyShow suggests that India’s experience economy is entering a strong growth phase, driven by consumers who are choosing memorable moments over material purchases.
According to the study, the country’s live events ecosystem, which includes concerts, comedy tours, festivals and immersive exhibitions, is estimated to reach around Rs 17,000 crore in 2025. The growth reflects a broader cultural shift in how Indians spend their time and money.
The report finds that 78 per cent of Indian consumers now prefer spending on experiences rather than physical products. From attending concerts and festivals to participating in interactive brand installations, audiences are increasingly seeking engagement, community and shareable moments.
This change in consumer behaviour is particularly evident among younger audiences who want to participate rather than simply watch. Instead of passively consuming entertainment, many now look for experiences that allow them to interact, express themselves and connect with like minded communities.
For marketers, this shift has turned experiential marketing into a strategic priority rather than a promotional add on. Brands are moving away from interruption driven advertising and towards immersive formats that allow consumers to discover, test and emotionally connect with products.
The report suggests that experiential marketing now plays a role across the entire consumer journey. It can spark brand discovery, strengthen storytelling, encourage product trials and ultimately influence purchase decisions and loyalty.
The impact is already visible. Post event surveys conducted among 7,450 attendees at major events including Lollapalooza India and concerts by Ed Sheeran and Guns N’ Roses highlight the effectiveness of these experiences.
Around 59 per cent of attendees recalled brands they interacted with during the events, while 55 per cent said those interactions increased their likelihood of purchasing from the brand. A further 63 per cent reported that brand activations actually enhanced their event experience rather than distracting from it. Nearly 29 per cent also said the interaction improved their perception of the brand.
Brands are also changing the way they approach events. Instead of simply putting logos on stages or banners, companies are building experiences into the fabric of the event itself.
Financial services brands, for example, are offering early ticket access, exclusive lounges and curated event experiences for cardholders. Fashion and beauty companies are using festivals to showcase products through pop ups, interactive installations and social media friendly spaces that encourage visitors to share their experiences online.
The scope of experiential marketing now stretches far beyond live entertainment. Retailers are designing experiential stores where customers can explore products in lifelike environments. Entertainment platforms are extending popular intellectual properties into immersive exhibitions and fan events. Technology is also playing a growing role through augmented reality and virtual try on tools that blend digital discovery with physical interaction.
Cultural festivals remain one of the most powerful platforms for such engagement in India. Celebrations such as Navratri and Holi bring together large communities, emotional participation and heightened consumer spending. For brands, these moments offer an opportunity to become part of the celebration rather than simply advertise around it.
Despite the momentum, the report notes that some companies still hesitate to adopt experiential marketing at scale. Budget constraints, limited expertise and uncertainty around measuring return on investment remain common concerns.
However, the growing body of data around consumer engagement and brand impact is gradually addressing these challenges. More marketers are expected to allocate a larger share of their budgets to experiential formats over the coming years.
Taken together, the findings point to a clear trend. As consumers seek meaning, memories and moments worth sharing, live experiences are emerging as one of the most powerful ways for brands to stay relevant in a crowded media landscape.
