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Vigor Media Worldwide bags PR mandate for Rana Group
Mumbai: Vigor Media Worldwide, a globally renowned media agency, has successfully secured the coveted Public Relations (PR) mandate for Rana Group, a dynamic force in diversified industries. Evolving into a powerhouse engaged in sectors like infrastructure, power, agriculture, defense, electric vehicles and more, Rana Group stands as a key player in India’s business landscape.
Especially prominent in the e-mobility segment, Rana Group has revolutionised the Electric Vehicles domain with groundbreaking innovations under the brand name Erisha E-Mobility. Among other group companies, Vigor Media Worldwide will exclusively handle the media mandate for Erisha E-Mobility. This strategic collaboration underscores Vigor Media Worldwide’s proficiency in PR and communication, aimed at solidifying its reputation as a trailblazer in the industry.
Vigor Media Worldwide emerged victorious in a competitive bidding process, succeeding in an intense multi-agency pitch. The mandate will be managed by the Delhi-NCR office of Vigor Media Worldwide. The agency’s dedicated team, alongside proficient national and international associates, will execute the PR mandate. The primary objective is to enhance Erisha E-Mobility’s visibility and support the brand’s expansion goals.
Expressing enthusiasm about this collaboration, Rana Group & group of companies chairman & managing director Dr Darshan Rana said, “Partnering with Vigor Media Worldwide aligns with our commitment to excellence and strategic growth. We look forward to leveraging their expertise to effectively communicate our diverse offerings, global partnerships, and highlight the success of Erisha E-Mobility, our esteemed venture renowned as the best Electric Scooters, Electric Bikes, Electric Three-Wheelers, and Electric Buses Manufacturing Company in India.”
Commenting on the win, Vigor Media Worldwide founder Nikhil Singhal said, “We are honoured to be chosen as the PR partner for Rana Group, a dynamic entity with a vast footprint across industries. Our team is committed to crafting compelling narratives that showcase Rana Group’s achievements, values, and its significant role as a key player in various high-tech sectors, including Erisha E Mobility, a beacon in electric mobility solutions.”
Rana Group’s extensive portfolio encompasses infrastructure projects, electrical equipment, real estate, agricultural equipment, dairy farm equipment, and Erisha E Mobility – recognized as the Best Electric Scooters, Electric Bikes, Electric Three-Wheelers, and Electric Buses Manufacturing Company in India. The group’s presence extends across multiple sectors, reflecting its commitment to excellence and innovation in each facet of its operations.
Vigor Media Worldwide is known for its cross-sectoral expertise spanning various industries, including real estate, education, lifestyle, FMCG, hospitality, healthcare, technology, security, consulting, and many more. The agency’s client portfolio includes top-of-the-line brands in the industry.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
