MAM
Vigor Media bags PR mandate for Dubai-based Danube Group
MUMBAI: Vigor Media Worldwide has bagged the PR mandate of diversified business conglomerate Danube Group. The role of Vigor Media Worldwide will be to build a strategic communication framework for the Dubai-based client and strengthen its leadership positioning in the industry.
The account was won after a multi-agency pitch followed by a competitive bidding process. The mandate for Danube Group will be handled by the Delhi-NCR office of the agency with the support from its team along with its associates spanning across the country, as well as world over for greater visibility and strong positioning of Danube Group among targeted segments.
Danube Group chairman Rizwan Sajan said, “We are at an exciting juncture when we are looking forward to aggressively execute major international expansion plans. We have already charted a competitive strategy to spearhead even deeper penetration across the globe in all the segments we operate. At this exhilarating phase of growth and expansion, we are delighted to welcome on board Vigor Media Worldwide which possesses all the required professional expertise.”
Vigor Media Worldwide founder Nikhil Singhal said, “We are truly honoured to have been appointed strategic communication partner for such an esteemed and iconic Danube Group which has over the years established itself as a pioneer across all the segments it operates in. While they have created their distinct identity and entered their next phase of growth, we are committed to deliver them well-planned PR and communications strategies to go along their remarkable growth journey.”
Danube Group has businesses spanning across building materials, home décor & furnishing, affordable residential properties, innovative bath products & solutions, architectural cladding materials, healthcare and hospitality solutions, among others. Headquartered in Dubai, the company has a global footprint that includes the Gulf countries as well as India and China.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
