Brands
Vignesh Narayanan steps up as VP to drive JioPC growth
MUMBAI: Jio Platforms Limited has elevated Vignesh Narayanan to vice president for JioPC, placing a seasoned growth leader at the heart of its ambition to bring computing to millions of Indian households.
In his new role, Narayanan is leading digital acquisition and social-led growth for JioPC, working closely with product, technology and platform teams to lay the groundwork for sustained household adoption. The focus is clear and practical: make access to computing simpler, more scalable and firmly embedded in the Jio ecosystem.
Announcing the move, Narayanan described JioPC as “an exciting platform” with the potential to widen access to computing across India. He also reflected on his previous stint at JioAds, calling it a journey rich in learning as he looks ahead to building “the next chapter”.
Narayanan brings a globe-spanning career that blends media, technology and commerce. Before JioPC, he served as vice president at JioAds, where he led a 40-plus team and helped double revenues across digital and retail advertising. Earlier, he headed Airtel Ads, managing a 150-strong team and driving strong P and L growth across digital, advanced TV and offline channels.
His résumé also includes senior international roles at MediaMath in London and Singapore, leadership stints across Apac e-commerce platforms such as Lazada, Zalora, Reebonz and Snapdeal, and early career roles at American Express, Barclays and ICICI Bank.
With deep expertise across digital, content and growth marketing, Narayanan now turns his attention from selling attention to enabling access, aiming to make the personal computer personal again for Indian homes.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
