MAM
Vidyut Jammwal signs on as new face of MuscleBlaze
NEW DELHI: Sports & fitness nutrition brand MuscleBlaze has signed on actor & martial artist Vidyut Jammwal as its brand ambassador for the next two years. Along with endorsing the brand’s innovative range of products, Vidyut will be seen promoting fitness as a phenomenon in the country.
MuscleBlaze founder Sameer Maheshwari said, “MuscleBlaze’s respect for fitness and understanding of its consumer needs has established us as a leading player in the Sports Nutrition industry. We are amidst a fitness revolution where staying fit is becoming a basic need and joining hands with Vidyut will help us in shaping this revolution. His body of work is based on the values of passion, discipline and quality, which echo both with our consumers and us.”
Vidyut Jammwal said, “MuscleBlaze is a home-grown brand and its vision of promoting clean, international grade nutrition while being vocal for local completely aligns with my beliefs. I feel MuscleBlaze is already a top choice amongst fitness fans and I hope to further strengthen this equity and work with them to improve the Indian fitness scene.”
MuscleBlaze business and marketing head Kaustuv Paliwal said, “Both MuscleBlaze and Vidyut have grown on the foundations of cherishing the spirit of fitness, Make in India and international grade quality, which is why he is a perfect fit for the brand. His appeal and credibility amongst the fitness buffs will help us grow and reinforce our dedication to the fitness community and help us take the #MakeinIndia and #FitIndia mission to the next level.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
