MAM
Vidhi Singhania unveils exquisite Pashmina collection
Mumbai: As the winter season is still on, Vidhi Singhania, renowned for her exquisite, and timeless designs, introduces an opulent addition to wardrobes with the launch of her Pashmina collection. The new line celebrates the rich legacy of Pashmina weaving, entwined with the artistry of Kashmiri hand embroidery.
Embracing the essence of warmth and sophistication, the collection presents some luxurious Pashmina sarees, meticulously crafted to elevate winter fashion. Vidhi Singhania’s pieces not only exude elegance but also pay homage to the centuries-old heritage of Pashmina weaving techniques.
Each creation is a labor of love, meticulously handcrafted by skilled artisans, showcasing intricate embroidery that speaks volumes about the craftsmanship passed down through generations. From classic designs to contemporary motifs, these pieces encapsulate the fusion of tradition and modernity, offering wearers a chance to make a style statement.
Speaking about the new collection, Vidhi Singhania said, “At Vidhi, we aim to bring the finest textiles and crafts to the world, keeping our traditions and techniques alive. Our new collection celebrates the weaving heritage of pashmina as well as the exquisite intricacy of Kashmiri hand embroidery, bringing in our timeless heritage. We believe in crafting every piece with finesse, bringing out the unique and individual characteristics of each textile.”
From the looms of Kashmir to the closets of fashion enthusiasts, the Pashmina collection by Vidhi Singhania promises a blend of comfort, luxury, and artistry. It’s an ode to the enduring charm of Pashmina, encapsulating the beauty of heritage weaving techniques combined with contemporary aesthetics.
For more information on the collection, visit
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
